Until recently I knew zip about dog grooming, restoring vintage clothing, or Chinese cooking. While I might take a stab at making Shaking Beef, I’m still not going to style a Labradoodle or remove the stains from 50-year-old lace. But I have learned a few things about each of those
Martha Stewart took her company public in 1999 and became America’s first self-made female billionaire. Then, in December 2021, she acted on an illegal stock tip and was sentenced to five months in prison. You probably won’t become a billionaire and I don’t see any of my readers going to
Oh, those pesky keywords. For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. Good news! You don’t have to wake up at four a.m. weighing the merits of “member satisfaction” versus “satisfying
Ode to Association Marketing Professionals By ChatGPT In marketing’s realm, an executive ponders, seeking AI’s power, new pathways to wander. With data-driven insights, campaigns take flight, Association marketing soars to new heights. AI analyzes trends, revealing new ways, unveiling patterns, unlocking marketing’s maze. Personalization thrives, engagement’s secured, executives empowered, strategies
Giving your association’s stories their 15 minutes of fame has never been easier. Video has an immediacy and impact that consistently outpaces other mediums. I’m glad to see so many organizations producing compelling content. Some professionals still think of video as a one-off initiative. In fact, it has the potential
One of social media’s powerful lessons is the impact of influencers on brand awareness. Whether it’s a van-lifer selling energy drinks or a dog groomer styling a cast of fluffy fur babies, real people using products in everyday life moves merch. So who exactly is an influencer? Is it anyone
“Set and forget” is a busy professional’s best friend. Automations like scheduled social promotions, email campaigns, and critical calendar reminders are digital conveniences that free space for more important assignments. If only we could take that casual approach to technology in general. Unfortunately, the head-spinning pace of innovations means that
What is your board’s financial IQ? That’s a question every association CEO should be able to answer. While you may not have a Warren Buffett in the group, hopefully, there are some above-average number crunchers. To adequately fulfill the three duties of a nonprofit board member—Care, Loyalty, and Obedience—a solid
Value is the association industry’s word of the hour. Customer expectations for online commerce are driving the preoccupation to deliver tangible member benefits paired with exceptional experience. Tired thinking won’t get you to your value happy place. To meet the moment, make an ongoing commitment to innovation. .orgSource senior consultant,
We need another term for “digital transformation.” It sounds instantaneous—as if you could type a few commands and new software would magically turn your organization into a super-powered generator of member engagement and delight. If only it were that simple. Real “transformation” requires a commitment that goes beyond updated equipment.
AI, which once lived on the far horizon, is making a swift and dramatic entrance into our daily lives. The technology promises to upend the way business operates. Yet no one is sure how that new reality will unfold. It’s certain that jobs, which are ubiquitous in the current economy,
The boardroom is the last place where CEOs want to rock the boat. But good governance shouldn’t be comfortable. If too many heads bob in agreement, you might want to take a closer look at who is seated at the table. Collegiality among leaders is a good thing. It can
Have you ever visited a psychic? Just for fun, of course. I wouldn’t suggest that association executives take their cues from tea leaves or the Tarot deck. A little mystery is exciting, right? And, it wouldn’t be nearly as entertaining if those predictions didn’t occasionally ring true. Far be it
Now that “disruption” is a business catch phrase, is “resilience” an equally common term in your professional vocabulary? It’s a word that deserves a prominent place in every management team’s playbook. A global biological disaster was unique in our current experience. It introduced the idea that disruption is more like
Your CMS, LMS, and AMS are chatting happily together. The team is using the new analytics software to plan more effective outreach initiatives. And, members are enjoying your responsive and customized approach. Is it time to put a wrap on digital transformation? After all, you’ve been working to improve your
