Solutions Day 2023—Beyond Answers to Insight

  Even when you love your job, without the right support, it’s easy to experience symptoms of leadership fatigue like these.

• The thrill might not be gone. But genuine excitement is harder to find.
• Being in the first chair feels like living in a bubble. You could use some fresh advice.
• You wish that your morning coffee came with a side of creativity.

Save the Date

 Register for .orgCommunity’s Solutions Day. Don’t wait. To refresh and reset, save November 2 on your calendar. Solutions Day is the perfect antidote to leadership fatigue. You can participate in person at the American Society of Anesthesiologists, 1061 American Lane in Schaumburg, IL, or online. .orgCommunity was created to keep the excitement of our industry alive and growing. It is a networking and development organization that connects executives with education, research, ideas, and people. Our goal is to be a source of inspiration and to offer the tools that make for outstanding careers and associations. We’ve planned a day of exploration and discovery that will return you to the office with solutions to tough challenges. But answers aren’t enough anymore. You need the insight to recognize options, seize opportunities, and create advantages. Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets.

Navigate Industry 4.0

Sherry Budziak and Kevin Ordonez

Kevin Ordonez and I will be kicking off the day sharing our perspectives on how to navigate Industry 4.0., or the digital revolution. Kevin is .orgCommunity’s Co-Founder. He is also President and Managing Director of Digital Strategy for .orgSource, and my co-author of the Association 4.0 books. Back in 2017, we could see that business was changing. To help our colleagues build the skills they would need to handle fast-moving technology, we spent a lot of time talking with thought leaders. We wanted to understand how those trendsetters are reshaping our industry as it is transformed by the digital revolution. Our research resulted in two books dedicated to positioning executives for success in digital markets. We call that constellation of skills, Association 4.0 leadership. We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Nor could we have imagined the rapid development of new AI tools like ChatGPT and Bard. But Industry 4.0 is here, and we’re excited to explain how we’ve integrated lessons learned as well as current trends into our playbook.

Opening Keynote

Ignite the Power: How Associations Create Irresistible Trends

Adele Gambardella and Chip Massey 

You can count on award-winning PR strategist, Adele Gambardella for a unique take on the art and science of getting noticed. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. Teamed with Co-Founder, Chip Massey, a former FBI hostage negotiator, this duo could persuade Ebenezer Scrooge to launch a charity. Learn Adele and Chip’s secrets for igniting potential and captivating the market with impactful products that leave competitors behind, and keep the media in the forefront. They’ll describe how Forensic Listening™ can unlock your members’ Unstated Narratives™, allowing you to craft trends that make them believers and advocates. Harriet Bogdanowicz, Chief Strategy Officer at the American Planning Association, will share how APA used these techniques to innovate and set trends in the planning industry. That’s just the teaser for unique engagement strategies and persuasive techniques that you won’t learn about from anyone else.  Sponsored by Multiview.

Wrap-up Keynote

Hey Google, write me a speech about the ethical and legal issues surrounding a non-profit’s use of AI.

Kimberly A. Pendo, Founding Member of Chicago Law Partners, LLC

AI is rapidly changing the world, and the non-profit sector is no exception. This technology is being used to create new forms of content, automate tasks that were once done by humans, and make it easier for people to infringe on the intellectual property (IP) rights of others. Some of the biggest ethical issues raised by AI are bias, data privacy and security, accuracy and reliability, and responsible innovation. The use of AI in IP also raises additional questions. One of the biggest is whether AI-generated content is protected by copyright law. Another is how fair use applies to AI-generated content. Kimberly will explore these complex and evolving ethical and legal issues and the importance of developing policies and regulations that address this changing landscape. Kimberly practices not-for-profit and corporate law.

AI Executive Panel

ChatGPT and its competitor Bard have everyone talking. But we’re still not sure how to approach these two new upstarts in our bag of association tricks. Generative AI technology continues to be a cause for optimism and concern. We’ve invited a panel of executives to discuss how they are using AI to advance their associations while minimizing the possibility of risk. Panelists:

Jennifer Pitts, Vice President, Products, Programs and Certification, National Association for Healthcare Quality

Jeanne Sheehy, MBA, Chief Marketing Officer, Bostrom

Luke Vidacovich, CISA, CISM, A CSPO, Director of Digital Strategy, the American Animal Hospital Association

Sherry Budziak, Founder and CEO, .orgSource

Quick Takes—20-Minute Snap Shots for Smart Outcomes

Keep the Celebration Going, featuring Jonathan Adams, IT Director, Water Quality Association

The cake and high-fives are just the beginning. Go-live is a milestone, not an end. After the launch party, the fun starts. It’s time to meet your business objectives. Jonathan will share his experiences and roadmap to post-implementation success. Sponsored by Impexium  

Find Illusive Non-Dues Revenue, featuring Christine Diedrich, Director, Multimedia and Publishing, Society of Petroleum Engineering

In response to COVID’s demand for digital programs that are repeatable, monetizable, and highly engaging, SPE created SPE Live and SPE Tech Talks. Both initiatives increased engagement and generated new revenue streams. That success inspired additional programs that create content that outpaces what members find on social or competitive platforms. Sponsored by WorkerBee.TV    

Build Trust in a Changing Environment, featuring, Jake Adler, CTO, American Society for Surgery of the Hand

In an uncertain business environment, trust is a premium you can’t do without. According to the most recent Community Brands Association Trends Study, 84 percent of association professionals see building trust with members as a top priority. Learn the steps this organization takes to win its members’ confidence. Sponsored by Nimble AMS     

Position Education to Produce ROI, featuring Erica Kruse, Director of Education, American Society of Neuroradiology

With all the details meeting planners track, it can be hard to focus on the bottom line. An enticing agenda rich with content attracts participation and wins members. Discover how the American Society for Neuroradiology (ASNR) utilizes Attendee Interactive to streamline abstract submission and review, create agendas, build sessions, manage speakers, and more. Sponsored by Attendee Interactive    

Redesign Websites in Quick Time, featuring Christine Nogal, VP of Marketing and Operations, Arthroscopy Association of North America 

A website redesign might feel daunting, but don’t let an unattractive site hold you back. A contemporary look can be fast-to-market and meet all of the essential needs. Sponsored by Adage     

Discover the “True” Voice of Your Customers, featuring Eric O’Connor, Chief Growth Officer, American Association of Nurse Anesthesiology

Surveys, focus groups, and anecdotes are traditional methods for understanding your customers. But there’s a new player in town. Get acquainted with customer analytics, a process that provides more accurate insight into what your members really want. Use revenue, retention, renewal, learning, event, and behavioral data to unlock hidden information. Discovering underserved member segments, sunsetting lackluster products, and understanding where to invest learning dollars are key to uncovering the voices you need to hear and creating the customized experiences your members want and need. Sponsored by Association Analytics     

Take Your Website From Good to GREAT, featuring Jodi Talley, Senior Director of Marketing and Communications, Turnaround Management Association

Unique web and mobile engagement strategies have empowered the Turnaround Management Association to engage members with dynamic experiences and personalized content at all stages of their professional journey. Sponsored by Results Direct     

The Real Fun—

Plenty of time to network with old and new friends during breaks, lunch, and the cocktail reception.

See you there!

Participants can earn up to 5.64 CAE credits.

Register Today!