Tag: #orgsource

Go Beyond the Challenge!

When I have a tough problem, my go-to for advice is often one of our corporate partners. For years, association leaders viewed their industry counterparts as more like distant cousins than family. Today we are beginning to understand that the companies we look to for sponsorship or service have another

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Good Governance Makes Data the Asset It Should Be

Is a hacker haunting your future? Or is your data dilemma more like a recurring headache? Data shouldn’t be a challenge. It’s an asset that should work for you. Two-point-five quintillion bytes of data are generated online daily, according to SaaS Scout Research Group. Data is the meta product of

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The Mechanics of Innovation

Mike Moss isn’t a mechanic, but he and his team spent the last year tinkering in a garage. They weren’t taking engines apart and rebuilding them. But the work they did paid off big time. Moss is president of the Society for College and University Planning (SCUP). What he refers

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A Publishing Strategy Makes Content Magic

What magic will– Define your association as the go-to source for education and career development? Engage members to click, like, share, download, purchase, and participate? Generate revenue, increase recognition, and build reputation?   It’s a tall order, but no wands or capes are involved. A publishing strategy that unifies mission

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Send Culture to the Door When Trouble Comes to Call

I frequently write the words digital and success in the same sentence. Technology is important. A weak infrastructure at the beginning of 2020 meant it was a very hard year. As much as I value electronic connectivity, culture or the human side of business will always be the imperative. We

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Position Your Organization For Success

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