What magic will– Define your association as the go-to source for education and career development? Engage members to click, like, share, download, purchase, and participate? Generate revenue, increase recognition, and build reputation? It’s a tall order, but no wands or capes are involved. A publishing strategy that unifies mission
When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. That marriage is making an indelible impact on the way associations operate and their ability to engage with members. The MarTech stack, or the digital platforms that professionals use to understand and reach their
I frequently write the words digital and success in the same sentence. Technology is important. A weak infrastructure at the beginning of 2020 meant it was a very hard year. As much as I value electronic connectivity, culture or the human side of business will always be the imperative. We
I found a relic of my former life when I was organizing my files. It was a presentation I created back in January 2020. The title was Association 4.0—Creating Community in a Less Social World. I planned to use the deck to launch a new series of in-person Think Tanks.
Podcasts are the perfect learning tool for multitaskers. You can walk the dog, workout, or pick up a Starbucks and be educated and entertained at the same time. That’s why .orgSource, .orgCommunity’s partner consultancy, is excited to launch the Association 4.0 series. If you’re already a podcast fan, you just
How do you grow membership in a harsh climate? Attracting a wider audience and turning those customers into community is a good way to start. We’ve been on notice since well before the pandemic that shifts are occurring in why people join an association and what they want once they
We’ve all had the feeling—You click to leave the Zoom meeting and your brain needs a refresh along with the computer screen. Here’s some not so surprising news. Zoom fatigue is real. A study from Microsoft’s Human Factor’s Lab demonstrates that brainwave patterns associated with stress and overwork are higher
As an entrepreneur who works in the association community, I’m always aware of the differences in these two worlds and the circumstances that influence their distinct perspectives. Associations are cautious diplomats. They try so hard to avoid a misstep that sometimes they don’t see the edge and fall off the
I was browsing the Zappos website today. Yes, it’s that time of year, but I wasn’t shopping. My mind was on culture. Culture is a critical component of digital transformation, and issues in this area frequently surface during my consulting engagements. Research from McKinsey found that culture was the most
Bugs and ghostly echoes are fun on Halloween. But don’t let unanticipated hauntings turn your virtual conference into a scare-fest instead of a success. On October 28, my business partner, Kevin Ordonez, and I will host a webinar to tell you how to stop the vampires and ghouls from invading
“Your financial metrics can be great, but if dragons are all over your organization, eventually the village will burn.” Jon Wolske, former Culture Evangelist at Zappos, Zappos Tours Lead, and international speaker I think, talk, and write a lot about organizational transformation. But I’m not always sure that the people
“A long time ago in a galaxy far, far away. . .” (at least that’s how March 2020 now feels), eyes tended to glaze over when I talked about business integration. Although the challenges of a global pandemic have made people listen more closely, I’m still not sure that everyone
