Tag: #assnconnect

Turn Customers Into Community

How do you grow membership in a harsh climate? Attracting a wider audience and turning those customers into community is a good way to start. We’ve been on notice since well before the pandemic that shifts are occurring in why people join an association and what they want once they

Read More

Invite Risk To the Party and Still Play It Safe

As an entrepreneur who works in the association community, I’m always aware of the differences in these two worlds and the circumstances that influence their distinct perspectives. Associations are cautious diplomats. They try so hard to avoid a misstep that sometimes they don’t see the edge and fall off the

Read More

For a Wow Customer Experience, Begin With a Wow Culture

I was browsing the Zappos website today. Yes, it’s that time of year, but I wasn’t shopping. My mind was on culture. Culture is a critical component of digital transformation, and issues in this area frequently surface during my consulting engagements. Research from McKinsey found that culture was the most

Read More

Keep Scary Surprises Out of Your Virtual Event

Bugs and ghostly echoes are fun on Halloween. But don’t let unanticipated hauntings turn your virtual conference into a scare-fest instead of a success. On October 28, my business partner, Kevin Ordonez, and I will host a webinar to tell you how to stop the vampires and ghouls from invading

Read More

Slay the Dragons Threatening Your Association’s Success

“Your financial metrics can be great, but if dragons are all over your organization, eventually the village will burn.” Jon Wolske, former Culture Evangelist at Zappos, Zappos Tours Lead, and international speaker I think, talk, and write a lot about organizational transformation. But I’m not always sure that the people

Read More

Position Your Organization For Success

Join .orgCommunity today for free.

Subscribe to Our Newsletter