Tag: #assnconnect

It’s Not About You—Put the MarCom Focus Where It Belongs

Are you using binoculars or a mirror to create communications? It’s more than an understatement to say that we have the tools to focus on our members. The ability to know our customers down to their preferred publications, favorite conference destination, and hot button issues has never been easier. The

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Heroes Shaping the Future of Education Technology

I’d like to introduce you to a group of unsung heroes. While the pandemic was making kids cranky and parents crazy, members of the California IT in Education Association (CITE), were on the frontlines restoring order. They worked tirelessly, often putting their health at risk, to ensure that every child

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Good Culture Makes Good Sense

Smiley or sad—which describes your culture? Some people work on a dream team. Others are ready to be a statistic in the Great Resignation. What makes the difference? If your answer was people, go to the head of the class. When I want to explore interpersonal dynamics in the workplace,

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Smart Sourcing Puts the World of IT Talent Within Reach

If you recently discovered that your IT bench is missing some important players, you are not alone. As increasing numbers of organizations move toward digital transformation or to strengthen data security, there is a shortage of talent to take them where they need to go. Outsourcing, once a stopgap solution,

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Go Beyond the Challenge!

When I have a tough problem, my go-to for advice is often one of our corporate partners. For years, association leaders viewed their industry counterparts as more like distant cousins than family. Today we are beginning to understand that the companies we look to for sponsorship or service have another

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Good Governance Makes Data the Asset It Should Be

Is a hacker haunting your future? Or is your data dilemma more like a recurring headache? Data shouldn’t be a challenge. It’s an asset that should work for you. Two-point-five quintillion bytes of data are generated online daily, according to SaaS Scout Research Group. Data is the meta product of

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A Publishing Strategy Makes Content Magic

What magic will– Define your association as the go-to source for education and career development? Engage members to click, like, share, download, purchase, and participate? Generate revenue, increase recognition, and build reputation?   It’s a tall order, but no wands or capes are involved. A publishing strategy that unifies mission

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Send Culture to the Door When Trouble Comes to Call

I frequently write the words digital and success in the same sentence. Technology is important. A weak infrastructure at the beginning of 2020 meant it was a very hard year. As much as I value electronic connectivity, culture or the human side of business will always be the imperative. We

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