Tag: #assnconnect

Tired of Operational Surprises? Ask These Strategic Questions

Surprise parties can be fun. If the balloon tower featuring your age got cancelled—even better. Surprises in business aren’t so welcome. When the membership director springs a dashboard on you with every indicator trending south, it’s not a good day. Distraction is an invitation for the unexpected. If you’re playing

Read More

Disruption Sunny Side Up

Disruption gets a bad rap. We are quick to see it as a faceless villain itching to lay waste to our future prospects. But shattering the status quo is positive and necessary. We call that type of change innovation. It happens when smart people with guts and irrepressible creative energy

Read More

To Get Close to Members, Follow MarTech Trends

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Understanding members at a granular level has never been more important. We all know this, right? Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Harvard Business Review Analytic

Read More

Beyond Bronze, Silver, and Gold—Grow Success With Purpose

A colleague recently referred to the time before the pandemic as “innocent.” That description struck a chord with me. She was talking about how unprepared we were for the dramatic changes we experienced. Our lost innocence isn’t a bad thing. We now understand that on this ship nothing is nailed

Read More

Build a Board for the Digital Future

Are your board meetings caught in a frustrating time loop? The faces change, but the concepts are entrenched. Nobody seems to notice that the same initiatives dressed in different costumes are masquerading as something new. Tradition can be a dynamic legacy. But an inheritance of stale ideas sandbags growth and

Read More

Digital Empathy Brings Data to Life

  Remember Counsellor Deanna Troi from Star Trek the Next Generation? In case the Next Generation was before your generation, Troi was the crew member Captain Picard consulted when he needed to understand an alien entity or settle a thorny dispute. Troi was an empath, with the ability to experience

Read More

Lead From the Human Side of Technology

  Once upon a time, the title of the lead technology wizard didn’t necessarily begin with a C. The IT department didn’t always have a spot at the leadership table. They were regarded a little like sorcerers hanging out in the shadows creating marvels with tools that weren’t well understood

Read More

EI Helps Teams Use Technology to Fly

You thought your team would be excited, or at least pleased. Automation, analytics, and all the other digital timesavers should be making their lives easier, right? The truth is no one seems happy. Some employees have invented tortuous workarounds to keep using their new toys to continue working in the

Read More

Study the Data, But Eat the Cake—Put the Human Factor Forward

Are you guilty of cognitive bias? The answer is yes, probably on a daily basis. It’s a fancy way of describing how humans typically make decisions. Researchers have identified over 180 types of cognitive bias. You’ll recognize these examples. Confirmation bias is the tendency to place the greatest value on

Read More

AI, Automation, and New Tech Put Member Love Online

Every member experience with your brand is a plus or a minus. There is no neutral. If the interaction doesn’t register as positive, you’ve earned a negative due to a missed opportunity. No matter how much marketing techniques evolve, that equation doesn’t change. As you investigate strategies to incorporate AI

Read More

Leadership’s Biggest Perk—Giving Others a Boost

Scoring a big strategic win is exciting. Although there may be many others involved, the person in charge becomes the face of success. That’s one of the perks of leadership. Helping others to rise can be even more rewarding. Encouraging a colleague to shoot for that sought-after certification, offering advice

Read More

Position Your Organization For Success

Join .orgCommunity today for free.

Subscribe to Our Newsletter