Are your board meetings caught in a frustrating time loop? The faces change, but the concepts are entrenched. Nobody seems to notice that the same initiatives dressed in different costumes are masquerading as something new. Tradition can be a dynamic legacy. But an inheritance of stale ideas sandbags growth and
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think
Remember Counsellor Deanna Troi from Star Trek the Next Generation? In case the Next Generation was before your generation, Troi was the crew member Captain Picard consulted when he needed to understand an alien entity or settle a thorny dispute. Troi was an empath, with the ability to experience
If I asked you to describe the work styles of the colleagues on your team, could you tell me how each one prefers to solve problems? Do you know where greater diversity in thought and attitude is needed and what type of people would complement the current mix of
Once upon a time, the title of the lead technology wizard didn’t necessarily begin with a C. The IT department didn’t always have a spot at the leadership table. They were regarded a little like sorcerers hanging out in the shadows creating marvels with tools that weren’t well understood
You thought your team would be excited, or at least pleased. Automation, analytics, and all the other digital timesavers should be making their lives easier, right? The truth is no one seems happy. Some employees have invented tortuous workarounds to keep using their new toys to continue working in the
During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. No matter what topic I choose, one idea persists. These electronic miracles are pointless unless they are grounded in strong values, positive emotions, and productive behavior. Human drivers center digital initiatives
Are you guilty of cognitive bias? The answer is yes, probably on a daily basis. It’s a fancy way of describing how humans typically make decisions. Researchers have identified over 180 types of cognitive bias. You’ll recognize these examples. Confirmation bias is the tendency to place the greatest value on
Every member experience with your brand is a plus or a minus. There is no neutral. If the interaction doesn’t register as positive, you’ve earned a negative due to a missed opportunity. No matter how much marketing techniques evolve, that equation doesn’t change. As you investigate strategies to incorporate AI
Scoring a big strategic win is exciting. Although there may be many others involved, the person in charge becomes the face of success. That’s one of the perks of leadership. Helping others to rise can be even more rewarding. Encouraging a colleague to shoot for that sought-after certification, offering advice
AI has that magic quality that tempts us to imagine powers even greater than its already impressive abilities. Like the whale that becomes Moby Dick or an ape that prompts sightings of the Yeti. The leap from reality to make-believe is easy. And the difference between truth and speculation can
It was a treat to visit with so many of you at .orgCommunity’s Solutions Day. The event, which was held on November 2 at the American Society of Anesthesiologists, was another sort of feast. Thought leaders from across the community brought their expertise to the table. In Last week’s
COVID made us lab rats in a variety of unusual experiments. Remote work was one of those unsettling tests. it was also an experience that transformed the employment landscape. When Kevin Ordonez, my business partner, and I wrote our Association 4.0 books, a home office was still a glimmer in
Before business disruptors like Uber, Netflix, and Airbnb made us start changing habits as casually as we update our wardrobes, the future seemed distant but knowable. The exponential growth of technology erased that familiarity. Identifying the tools and skills you’ll need to keep your organization strong can seem like cracking
What’s the first lesson of Leadership 101? Begin with yourself. Be the change. Walk the talk—right? It sounds simple. But it’s the assignment that’s easiest to fail. Because you might not know yourself as well as you think. And, without self-awareness, it’s impossible to be a role model for others.
