Solutions Day

November 10, 2021
1061 American Lane, Schaumburg, IL

Days
Hours
Minutes
Seconds

Go Beyond the Challenge!

Find Solutions That Deliver Engagement, Enthusiasm, and Revenue

Attendees will earn 4.5 CAE credits.

Additionally, all registrants will receive:

  • one (1) year of .orgCommunity professional membership with access to more than 200 educational videos including our most recent Innovation Summit program,
  • three (3) additional bonus sessions available a week prior to the event,
  • “Transform Information Into Value: A Customer Data Platform Makes It Happen” White Paper,
  • Access to the Looking Forward 2021 White Paper and Data Dashboard from the Association Laboratory and
  • Program session recordings

Solutions Day 2021 will introduce you to experts who can help. Meet the association industry’s most resourceful providers of the knowledge, products, and services you need to compete and stay ahead of technology. 

From strategy to video, websites, events, and data analytics, our presenters have pitch-perfect recommendations for delivering experiences that will open new markets and offer current members fresh perspectives on your brand. 

If you’re asking questions like these —

How can we organize an event that will thrill online and in-person participants?

We need to re-engage with our sponsors. What strategies will bring them back?

Our LMS isn’t getting traction. What’s wrong?

Are we making the most out of our technology platforms?

Our solutions professionals have the answers you need to go beyond the challenge and deliver engagement, enthusiasm, and revenue. Plus enjoy the best in hospitality. Network with the association colleagues you need to meet. Come join us and register today!

Headliners

Teri
Dean

Get to Know Our Speakers

President & Director of Business Development

360 Factor

Client Engagement Manager

Web Courseworks

Instructional Technologist

American Medical Technologists

Director of Client Solutions

Association TV

Director of Member Services & Public Events

Manitoba Dental Association

Director of Product Marketing

Community Brands

Senior Product Owner

Association Analytics

Senior Data Manager

American Academy of Physical Medicine & Rehabilitation

Director, Finance & IT, CFO

Minnesota Medical Association

Director of Business Development

Intellidata, LLC. 

President

Intellidata, LLC. 

Senior Project Owner

Adage Technologies

Senior Digital Consultant

Adage Technologies

Our Panelists

Chief Executive Officer

National Association of Personal Financial Advisors

Chief Strategy Officer

American Planning Association

Chief Growth Officer

Emergency Nurses Association

Solutions Day Agenda

8:00 AM – 9:00 AM

Breakfast + Registration

9:00 AM – 9:20 AM

Welcome + Program Kickoff 

Sherry Budziak and Kevin Ordonez, Co-founders, .orgCommunity 

with Jake Zarnegar, Chief Growth Officer (Sponsored by Hum)

9:20 AM – 10:00 AM

Five New Ideas: Not Your Grandma’s Non-Dues Revenue 

Teri Carden, President of the Review Society, and Founder of 100Reviews 

While average associations get the biggest chunk of annual revenue from membership dues, reliance on dues revenue is waning. According to the last ASAE’s Operating Ratio Report, over the last 65 years, the percentage of association revenue from dues has plummeted. To continue to effectively fund operations while holding dues increases at bay, many organizations are focused on driving non-dues revenue.

But we can’t depend on our members to be satisfied with the same-old, same-old concepts. At the same time, millennials are taking over workplace buying decisions and have new expectations about engaging with the organizations they belong to. Plus, your sponsors and advertisers demand fresh opportunities that will keep them digging in their pockets to support your association. There’s untapped and unexpected value right at your fingertips. Let’s dig in on the possibilities!

10:05 AM – 10:25 AM

The Global Dental Exchange– Creating Sponsor and Member Value by thinking BIG 
Greg Guenther, Director of Member Services and Public Events at the Manitoba Dental Association 

Doug Coombs, Director of Client Solutions, Association TV 

The Manitoba Dental Association (MDA) looked at their inaugural virtual event as an opportunity to think big and partnered with the Canadian Dental Association (CDA) to create a virtual event that brought speakers and sponsors from around the world to their annual conference. In this interview style presentation, Doug Coombs, Director of Client Solutions of WorkerBee.TV will speak with Greg Guenther, Director of Member Services and Public Events at the Manitoba Dental Association on how they created a platform that serves members and sponsors while creating non-dues revenue.

But we can’t depend on our members to be satisfied with the same-old, same-old concepts. At the same time, millennials are taking over workplace buying decisions and have new expectations about engaging with the organizations they belong to. Plus, your sponsors and advertisers demand fresh opportunities that will keep them digging in their pockets to support your association. There’s untapped and unexpected value right at your fingertips. Let’s dig in on the possibilities!

10:25 AM – 11:00 AM

Networking Break

11:00 AM – 11:20 AM

Shine a Light on Your Content 

Thomas Wong, President, 360 Factor 

How to make your content more discoverable, so that your members can actually find the resources that your organization has.

11:25 AM – 11:45 AM

CourseStage LMS Creates New Opportunities for the American Medical Technologists 
John Poeltler Instructional Technologist, American Medical Technologists  

Matt Harpold Client Engagement Manager, Web Courseworks  

eLearning is about more than education. The right system can create revenue streams, increase member engagement, and lighten the administrative load. With support from Web Courseworks the American Medical Technologists were able to accomplish those goals and more. John Poeltler, Instructional Technologist at AMT and Matt Harpold, Client Engagement Manager at Web Courseworks discuss the growing pains at AMT and how they used the CourseStage LMS to restructure their business model, create more CE opportunities, and implement a reliable revenue plan for the association.

11:50 AM – 12:10 PM

How Data Analytics is Focusing National Attention on a Top Priority  
Annette Moy, Senior Data Manager, American Academy of Physical Medicine and Rehabilitation  

Ginny Graves, Senior Product Owner, Association Analytics  

Data is helping the American Academy of Physical Medicine and Rehabilitation focus national attention on the needs of millions of individuals who are suffering from the long-term effects of COVID-19. Using the Association Analytics platform, Acumen, they created a dashboard which enables users to see relevant data at the state, county, and national levels.

Annette Moy, Senior Manager Data Manager at AAMP&R, and Ginny Graves, Senior Product Owner at Association Analytics, will discuss the partnership, process, and insights, including:

– How to leverage 3rd party data (e.g., US Census Data) to help tell your story

– How to combine your association data with 3rd party data

– How to use an analytics platform to bring all of your data together in one place

12:10 PM – 1:00 PM

Lunch Break

12:30-12:50 — Optional Lunch & Learn: Leveraging Content to Drive Value

Garrett Grant, Vice President of Client Services, Velir

Adam Smolyar, Chief Marketing and Technology Officer, Urban Land Institute

1:00 PM – 1:20 PM

The “Next Normal” and the Digital Transformation Imperative 

Tirrah Switzer, Director of Product Marketing, Community Brands 

Are you ready to accelerate your digital transformation strategy to meet members’ next normal expectations and deliver value? The digital transformation revolution began years ago and it’s here to stay. As we continue to wrestle with the impacts of the pandemic and build the next normal, the need to accelerate your digital transformation strategy is more imperative than ever. Slow progress is no longer an option. We’ll review stories from association leaders like you who are preparing for the future with data analytics, artificial intelligence, cloud technology, and more.

1:25 PM – 1:45 PM

Trusted Partnership Leads to Innovative Solutions 

Jon Stensland, Director, Finance and IT, CFO at Minnesota Medical Association 

Jay Daughtry, Director of Business Development, IntelliData, LLC  

Denny Lengkong, President, IntelliData, LLC 

Selecting a trusted vendor to help with your AMS is a crucial step to ensuring the success of any project. In this presentation, you will learn why Minnesota Medical Association (MMA) chose IntelliData, how that decision has turned into broader solutions for MMA, and how other associations are now benefitting from and being impacted by this strong partnership and its resulting innovations.

1:50 PM – 2:10 PM

The ABC’s of Digital Transformation

Beth Kampner, Senior Product Owner, Adage Technologies

Jake Toohey, Senior Digital Consultant, Adage Technologies

In a digital-first world, audiences are always tuned in and expect seamless interactions.  Consumers always ask, “What’s in it for me?” In the past, potential members would join simply because that’s what those in the industry do. But user needs have evolved. Audiences want to know everything before they engage. They expect to search and find information quickly. And they expect immediate gratification for their involvement and their dollars.

The ABCs of Digital Transformation

  • Audience Understanding
  • Business Model
  • Change Management
  • Solutions Architecture

Learning Objectives

Defining Digital Transformation at your association

Digital Transformation Readiness Checklist

Walking through the ABCs and Self-Assessment

2:10 PM – 2:30 PM

Break

2:30 PM – 3:00 PM

Reimagining the Future Facing Associations and Their Leaders 

Dean West, President, Association Laboratory, Inc. 

Reimagining the Future Facing Associations and their Leaders The COVID-19 Pandemic is a perfect example of a black swan event. It is an occurrence beyond our imagining. A shock to the system that disrupts our business assumptions, predictions, and strategies.

This session presents you with a picture of the environment facing association leaders. It outlines what trends are accelerating, new issues impacting the relationship with members and the distinct impact of COVID-19 on the environment facing association strategy.

Using sector data from three distinct studies conducted via the Association Laboratory Research Alliance, you will have an opportunity to understand how nearly 2,000 association executives view the future in which they will need to be successful.

The research investigates more than 60 different factors influencing association members across 6 different domains including the Economy, Technology, Government, Workforce, Market Psychology and Global. It assesses 76 challenges across 9 primary association strategy domains, from membership and meetings to advocacy and education.

The Association Laboratory Research Alliance is a collaborative effort of 21 different state, national, and global and specialty societies of association executives. The goal is to investigate the changing nature of the association business model.

3:00 PM – 3:30 PM

Reimagining the Future Facing Associations Panel Discussion  

Harriet Bogdanowicz, Chief Strategy Officer, American Planning Association 

Geoffrey Brown, Chief Executive Officer, National Association of Personal Financial Advisors

Terrence Sykes, MBA, Chief Growth Officer, Emergency Nurses Association

3:30 PM – 3:45 PM

Wrap uwith Sherry Budziak and Kevin Ordonez, Co-founders, .orgCommunity 

3:45 PM – 5:00 PM

Cocktail Reception 

Sponsored by Community Brands

*** On-Demand Video Content from the following speakers will be available to attendees. ***

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