Build a Journey to Yes Using Marketing Automation
Technology creates paradoxes that are as upside down as Alice’s adventures in Wonderland. Aimee Pagano’s recent 30 on Thursday webinar, Survival Kit for Building Your Buyer’s Journey, brought this message home. Machines are giving us the ability to understand and communicate with members more personally than ever before. If you seek to deeply engage constituents […]
Learners Want Transformation—What Does It Take to Deliver?
Trendspotters are great, but trendsetters are golden. Tracy King, MA, CAE, CEO and Chief Learning Strategist at InspirED, is one of those innovators. She sees education from a holistic perspective that is both unique in the association space and critical to our future success. Tracy recently spoke at Solutions Day, .orgCommunity’s signature event. Everyone who […]
Give Your Data the Muscle to be Convincing
What would you expect a conference called Solutions Day to deliver? Answers to tough questions, strategies to tackle challenges and new perspectives. Our speakers made good on that promise. In the next few posts, I’m highlighting some of my personal aha moments from the November 15 event. If you’ve been considering how to make the […]
Solutions Day Speakers Chart Paths to Success in Uncertain Times
Presenters who illuminated the future. Industry partners who are inventing tomorrow. And, the best and brightest colleagues in the association community—that was Solutions Day. .orgCommunity’s year is book-ended by two signature events. The wrap party for Solutions Day is over. But before we roll up our sleeves for the Innovation Summit (February 28, 2019), we’re […]
Building a Dream Team Starts at the Top
The board is the cream of the crop, and there is an A-list staff to match. Financial and volunteer resources are plentiful. All the elements for success are in place. But the association is not winning. Instead of accomplishing goals, the management team spends their time putting out fires, running interference and quelling frustration. What […]
How IT Savvy Are We? The Good, the Bad and the Ugly
There’s plenty of anecdotal information about how the workforce is using technology. So, when something factual finds its way to my inbox, I take a second look. Recently, I came across the Nonprofit Trends Report from Salesforce. To a person who makes it her business to help organizations maximize their electronic infrastructures, the results of […]
A Shared Path to Success
There’s a lot of satisfaction in neatly wrapping up a project that at first glance was as messy as a teenager’s bedroom. When I started consulting I thought my biggest reward would be helping great organizations grow even better. My clients do incredible work, and I love playing a role in their accomplishments. Most associations […]
Ready to Grow Your Association? Freelancers Are Waiting to Help
What occasion was celebrated on June 28, 2018? If you answered National Freelancers Day; congratulate yourself. You are on top of the latest business trend in a big way. Actually, the event occurred in the U.K. I think U.S. freelancers have yet to be honored with a designated holiday. But, mark my words, this new […]
Anesthesia SimSTAT Provides Simulation Training Anytime, Anywhere
Learners can access the virtual activity on their own time. Simulation training is a popular method for health care professionals to expand their knowledge and refine their skills. The American Society of Anesthesiologists® (ASA®) and CAE Healthcare recognized the need to provide simulation education to physician anesthesiologists regardless of their location—and Anesthesia SimSTAT was born. […]
Strategy + Innovation: Watchwords for 2018
As we start the new year, we all are inundated by predictions for the future. At .orgSource, we all have been thinking a lot about the future. Later this year we will be publishing a book on “Association 4.0.” Many of you may have heard Kevin and I speak about disruptors looming on the horizon […]
Future of Association Work and Survival
Stuart Meyer hasn’t worked in an office setting in eight years, including the last two years as CEO of the National Barbecue & Grilling Association. He serves as a virtual CEO of an entirely virtual organization. Since NBBQA changed its business model in 2015, the association has seen lower operating costs, more focus on strategic […]
What Associations Can Learn from Lego
BY DOUG KLEGON I recently came across an article discussing how Lego came back from near extinction (https://www.theguardian.com/lifeandstyle/2017/jun/04/how-lego-clicked-the-super-brand-that-reinvented-itself). There seemed to be several lessons for associations. Following a period of disastrous diversification, in 2003 Lego found itself $800 million in debt with sales down 30%. Lego’s CEO Jørgen Vig Knudstorp—the person who turned things around—is quoted as […]
Staying on Target: Member Feedback
Like other membership associations, we have a clear vision of where .orgCommunity is headed and a strategy to get us there. We also recognize the importance of tweaking that strategy based on a variety of factors such as changes in the environment, the evolution of the association profession, the emergence of new technologies and innovations […]
How to Grow Your Online Education Business
BY HEATHER SWINK Are you “leading” online learning? Is your online learning and education business static, reactive, proactive or innovative? How would you categorize your organization’s level of leadership, strategy, capacity, analytics and marketing as it pertains to online education and learning? These are among the questions explored during the latest eLearning Thought Leaders Webinar, “The […]
MANAGING LEARNING AT YOUR ANNUAL CONFERENCE
BY MICHELLE BRIEN Organizations offer a wide variety of professional learning opportunities to their members, employees, and partners which range from online courses and webinars, to regional or annual conferences, to classroom-based learning. All of these different types of training have varying costs and levels of accessibility for members to attend, yet the most infrequently offered […]