Did you ever notice that LISTEN and SILENT are spelled with the same letters—something to think about. Most of us don’t listen well. Listening is not a skill our society values. We’re taught to talk, not listen. But you don’t learn by talking, you learn by listening. When you listen, you might hear something that shifts your perspective, sparks an ah-ha moment, reveals an opportunity, or illuminates a hidden challenge. Listening amplifies voices who aren’t often heard but have information you need to know. Listening connects you with insight you can apply to content, education, membership benefit, and program decisions—and listening connects you with other people.