If your association is in the learning business, virtual conferences are a must. In the coming year, virtual conferences will be the most effective and safe way to provide the education and networking your members and market seek. Virtual conferences provide opportunities for member and customer engagement, non-dues revenue, and brand awareness. They attract more attendees than in-person events because they’re more accessible and affordable for a larger share of your membership and market. Associations are benefiting from another virtual conference asset: session recordings. After the event, virtual conference session recordings take on a new life by serving as a launchpad for online learning programs.