Tag: #sherryconnects

Scenario Planning Builds a Resilient Future

Should we cancel the conference? Are layoffs needed to keep the organization afloat? How much of the reserves can we safely spend? Responsibility for the decisions that make or break an organization is the tough side of leadership. Selling a solution to everyone who must agree can be even harder.

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Virtual Meetings Grow Association Communities—How to Get Started

Canceling a conference is a decision that most association CEO’s never imagined they would be forced to make. But many organizations recently faced that challenge, and more will probably do so in the near future. Fortunately, technology now gives us alternate ways to continue our work, including providing members with

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An Integrated Digital Strategy Is a Lifeboat in Turbulent Water

In a crisis, like the current pandemic, an integrated digital strategy can make the difference between business as usual and a meltdown. Travis Cheatham, Director of Technology Operations and Digital Solutions at the American Association of Clinical Endocrinologists, has firsthand understanding of how the right approach to technology can impact

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The Best Solution Begins With a Beautiful Question

What do you think these three questions have in common? “How might we survive and flourish amid tensions and contradictions?”  “What is it about your business today that you can’t answer?”  “What if competitors worked together?”  In the eyes of author/journalist, Warren Berger, each of these questions is beautiful. Berger

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Fast Track Your Way to Innovation

Is your association innovative enough to survive in the roaring twenties? Before you answer, name three strategies you use to promote creative thinking. If they don’t roll off your tongue, consider this: Blockbuster— had a chance to buy Netflix and didn’t. Toys R Us—let a contract with Amazon derail their

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