Tag: #orgsherry

It’s Not About You—Put the MarCom Focus Where It Belongs

Are you using binoculars or a mirror to create communications? It’s more than an understatement to say that we have the tools to focus on our members. The ability to know our customers down to their preferred publications, favorite conference destination, and hot button issues has never been easier. The

Read More

Heroes Shaping the Future of Education Technology

I’d like to introduce you to a group of unsung heroes. While the pandemic was making kids cranky and parents crazy, members of the California IT in Education Association (CITE), were on the frontlines restoring order. They worked tirelessly, often putting their health at risk, to ensure that every child

Read More

Good Culture Makes Good Sense

Smiley or sad—which describes your culture? Some people work on a dream team. Others are ready to be a statistic in the Great Resignation. What makes the difference? If your answer was people, go to the head of the class. When I want to explore interpersonal dynamics in the workplace,

Read More

The Big Shift—A Conversation About the Impact of Change

  The Association 4.0 Podcast allows me to do something I love. I’m able to exchange ideas and opinions with the savviest leaders in the industry. Recently, Jacqualine Price Osafo, MBA, CAE, and I had a wide-ranging conversation about the need to shift and the impact of change. The adjustments

Read More

The Bright Side of Disruption—.orgCommunity’s 2021 Initiatives

The challenges of 2021 also brought opportunities to learn, grow, and shift perspective. .orgCommunity’s goal is to advance this bright side of disruption. The organization, our professional development and networking affiliate, was launched by my business partner Kevin Ordonez and me to help our colleagues solve their toughest problems. Our

Read More

Go Beyond the Challenge!

When I have a tough problem, my go-to for advice is often one of our corporate partners. For years, association leaders viewed their industry counterparts as more like distant cousins than family. Today we are beginning to understand that the companies we look to for sponsorship or service have another

Read More

Faced With Challenge, ENA Delivers Value

To say that emergency nurses must be ready for anything is an understatement. This is a profession that routinely prepares for the unexpected. As CEO of the Emergency Nurses Association, Nancy MacRae knows how to be sure-footed in a volatile environment. She and her team keep their balance by adapting

Read More

The Mechanics of Innovation

Mike Moss isn’t a mechanic, but he and his team spent the last year tinkering in a garage. They weren’t taking engines apart and rebuilding them. But the work they did paid off big time. Moss is president of the Society for College and University Planning (SCUP). What he refers

Read More

Position Your Organization For Success

Join .orgCommunity today for free.

Subscribe to Our Newsletter