Tag: #association40

Influencers and Influences—2023 Marketing Trends

What can you learn from Charli D’Amelio? Don’t know who Charli is? You definitely need to keep reading. Charli D’Amelio rules the nanosecond video clip. She is a TikTok star influencer and was the first of those ephemeral luminaries to reach 100 million followers. Even Charli is baffled by her

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Forecasting For IT in an Unpredictable Climate

It’s a game! It’s a store! It’s entertainment! Nope, it’s the metaverse—a unique amalgam of online obsessions designed to keep thumbs clicking and Venmo accounts begging for cash. Or that’s what the creators of Forever 21 Shop City seem to be aiming for. Check it out. Technology research and consulting

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Close the Gap Between Knowing and Doing—Be a MarTech Trend Spotter

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Understanding members at a granular level has never been more important. We all know this, right? Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Harvard Business Review Analytic

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Don’t Look for a Streamlined Future—Innovation Piles on Options

If you imagine that AI, robotics, and automation are launching a future where you issue commands to mechanical workers while relaxing with a cold one, I’ve got bad news. A recent conversation with Kim Robinson, President of FrontlineCo, highlighted the idea that the business changes we’re experiencing are not streamlining

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