Tag: #assnconsult

For Positive Outcomes, Hold a Mirror Up to Board Performance

Even with a friendly name like “feedback, check-in, or coaching,” a performance evaluation can be uncomfortable, or possibly downright scary. It’s not surprising if volunteers are reluctant to scrutinize themselves in the mirror. That’s probably why more organizations don’t have a process for evaluating the board of directors, or if

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Get More Out of AI, Start Chatting

You’ve probably had a conversation with the bot twins, ChatGPT and Bard. Actually, they are triplets because Microsoft has a bot named Bing, who receives less attention. (Check Bing out. I like the fact that the source documents are always provided.) Maybe you’ve already experimented using generative AI to create

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Solutions Day 2023—Beyond Answers to Insight

  Even when you love your job, without the right support, it’s easy to experience symptoms of leadership fatigue like these. Save the Date  Register for .orgCommunity’s Solutions Day. Don’t wait. To refresh and reset, save November 2 on your calendar. Solutions Day is the perfect antidote to leadership fatigue.

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Digital Evolution—Three Trends to Watch

Is digital transformation dead? Well, for the majority of organizations, the transformation is over. They may not all have become butterflies, but most have acquired wings of some kind. Today, we are looking at evolution. At this point, any group missing the digital gene is probably extinct. The focus has

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Thought Leaders Blaze Trails of Discovery and Engagement

Until recently I knew zip about dog grooming, restoring vintage clothing, or Chinese cooking. While I might take a stab at making Shaking Beef, I’m still not going to style a Labradoodle or remove the stains from 50-year-old lace. But I have learned a few things about each of those

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8 must-read newsletters for association leaders

These are the newsletters association executives read to stay current on trends, insights, and opportunities for their organizations. With an inbox chock-full of requests from your staff, solicitations from vendors, inquiries from sponsors, the media, and who knows who else, how do you stay up to date on trends and

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Good CEO, Bad Call—How to Recover

Martha Stewart took her company public in 1999 and became America’s first self-made female billionaire. Then, in December 2021, she acted on an illegal stock tip and was sentenced to five months in prison. You probably won’t become a billionaire and I don’t see any of my readers going to

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Build a Marketing Dream Team—Welcome AI

Oh, those pesky keywords. For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. Good news! You don’t have to wake up at four a.m. weighing the merits of  “member satisfaction” versus “satisfying

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Step Up to AI, But Tread Lightly

Ode to Association Marketing Professionals By ChatGPT In marketing’s realm, an executive ponders, seeking AI’s power, new pathways to wander. With data-driven insights, campaigns take flight, Association marketing soars to new heights. AI analyzes trends, revealing new ways, unveiling patterns, unlocking marketing’s maze. Personalization thrives, engagement’s secured, executives empowered, strategies

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Cast Video with Strategy to Create Stellar Communications

Giving your association’s stories their 15 minutes of fame has never been easier. Video has an immediacy and impact that consistently outpaces other mediums. I’m glad to see so many organizations producing compelling content. Some professionals still think of video as a one-off initiative. In fact, it has the potential

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Ignite Engagement—Give Members Influence

One of social media’s powerful lessons is the impact of influencers on brand awareness. Whether it’s a van-lifer selling energy drinks or a dog groomer styling a cast of fluffy fur babies, real people using products in everyday life moves merch. So who exactly is an influencer? Is it anyone

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