Tag: #assnconsult

Strategy and Preparation Boost Your E-Learning IQ

Investing in a learning management system is no longer a choice. An LMS is much more than an enhancement to your website. It is essential equipment in a business environment that is challenging organizations to provide smarter, faster, and more engaging solutions for their customers than ever before. People look

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Remote Work Is a Superpower—Learn How to Use It

I hate to see COVID-19 give remote work a bad rap. The ability to do business from anywhere gives you the superpower to slay disruption in its tracks. But only when you learn the rules. Over the last few months, more than a few people feel as though work sabotaged

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Resolve to Welcome Change

The new year has arrived. We popped the champagne and wished 2020 goodbye and good riddance. There is a vaccine, so an end to our year of living separately is somewhere just over the horizon. On the other hand, the Low Touch Economy is here to stay. I’m struck by

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For a Wow Customer Experience, Begin With a Wow Culture

I was browsing the Zappos website today. Yes, it’s that time of year, but I wasn’t shopping. My mind was on culture. Culture is a critical component of digital transformation, and issues in this area frequently surface during my consulting engagements. Research from McKinsey found that culture was the most

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Did You Haul Analog Baggage Into the Digital Marketplace?

Did your organization leap or crawl into the virtual realm? The pandemic’s challenging circumstances demanded a quick transition that left many associations carrying unnecessary baggage to the other side. Trying to manage an analog culture in the digital marketplace requires heavy lifting. The new year brings an opportunity to lighten

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Are You Listening?

It’s one thing when you choose to do your job at the kitchen table; It’s another to be stuck there without an alternative. By choice, the kitchen seems cozy.  When it’s the only space available—not so much. I make that distinction because remote work shouldn’t take all the fall for

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Make Data Your Competitive Advantage

Can you guess the answer to this question? Virginia (Ginni) Rometty, Executive Chairman of IBM, recommended making these critical marketing shifts within the next 18 months or risk being left in the dust: Move the focus from market segmentation to the individual customer. “Create systems of engagement” that go beyond

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