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SEPTEMBER 29, 2022
OLC Education and Conference Center
9400 W. Higgins Road, Rosemont, IL 60018
Attendees will earn 5.5 CAE credits.
Additionally, all registrants will receive:
Are you looking for strategies to strengthen your association? In this unforgiving environment, solving problems isn’t good enough. Leaders need to see beyond the challenges. Building engagement, enthusiasm, and revenue must be the core of every strategy. Ninety percent of that success is connecting with the right people.
Solutions Day 2022 will introduce you to experts who can help! Meet the industry’s most resourceful providers and executives who have the knowledge, products, and services you need to compete and stay ahead of technology.
How do we grab the attention of our members?
Are we using our data effectively?
How can we better automate our processes?
Can we use AI at our organization?
We have the tools but how do we get the most out of them?
Executive Director, CMA Foundation and VP of Industry Relations & Philanthropy, CMA
The accelerated pace of innovation requires boldness and speed and is the cornerstone of success for any company today. The world and human behaviors have changed rapidly over the past two years and the Country Music Association has been on the frontline gathering data and observing these behavioral changes. Ms. Kerns will share how the CMA is using data to inform and continual innovate in order to support their members, the industry they serve as well as evolve the association. You will hear how she inspires and motivates teams to think about the future and how these changes may impact their members, their organization, and the fans.
Founder of Betterwork Labs
In a fast-moving and continuously evolving world of work, leaders must evolve at the speed of the market to deliver value to their members, volunteers, boards, and industries. But the past two years have taught us that using tried and true best practices are no longer enough. In order to evolve and lead in the next normal, you need to think and work differently and combine the use of technology and human potential to achieve desired outcomes.
But how do association trailblazers lead the way, adopt new mindsets and practices for this future of work, and use technology to inspire their members, volunteers and partners in a complex world of work?
During this session, we’ll explore the key steps innovative and future-ready leaders can take to stay ahead of the curve, along with the mindset and tactical practices they can use to inspire change and action with their people.
Welcome with Sherry Budziak and Kevin Ordonez, Co-founders, .orgCommunity
Program Kickoff – Remain Relevant by Becoming a Digital Leader, with Sherry Budziak
For some time, technology has been a disrupter for associations – the internet disrupted publishing, LinkedIn disrupted membership directories, virtual meetings disrupted in-person events, and more. Technology has also enabled new business models, driving strategy and promoting more agile ways of working.
Organizations are being pushed to embrace the latest technological advances to remain competitive as members demand better digital experiences. For association leaders, emerging technologies make greater innovation possible, but they also present real challenges.
As an association leader, how do you build tech fluency and how should you prioritize different emerging technologies to meet the future needs of your association?
.orgSource CEO Sherry Budziak will discuss how to become a digital leader by promoting a customer-centric mindset and how to get the right talent and teams to drive your digital agendas.
Keynote Presentation – Change at the Speed of Innovation, with Tiffany Kern, Executive Director at CMA Foundation and VP of the Country Music Association
The accelerated pace of innovation requires boldness and speed and is the cornerstone of success for any company today. The world and human behaviors have changed rapidly over the past two years and the Country Music Association has been on the front-line gathering data and observing these behavioral changes. Ms. Kerns will share how the CMA uses data to inform and continually innovate in order to support their members, the industry they serve as well as evolve the association. You will hear how she inspires and motivates teams to think about the future and how these changes may impact their members, their organization, and the fans.
The Value of User Journeys for Digital Transformation with Jake Toohey, Senior Digital Consultant, Adage Technologies and Jon Forst, Chief Information Officer, American Retirement Association
User journeys allow associations to visualize the various steps members take as they interact with your organization. When enhancing your digital strategy, a well-mapped user journey can help you identify member pain points, build a plan to improve the member experience, and attract the right audience. Join us as we discuss how the American Retirement Association has benefited from defining user journeys and share strategies on how you can leverage user journeys to improve your member experience.
Leverage Data to Inform Key Business Decisions – Multiple Association Use Cases with Greg Pollack, VP Sales and Mark Lowry, President & Chief Revenue Officer, Association Analytics
Association professionals are inundated with data everyday – from their AMS, their email marketing platform, their member community conversations, their event systems and the list goes on. In this session we will review client case studies to demonstrate how organizations strategically leverage their data to inform key business decisions such as how to understand what drives engagement, how to increase satisfaction and what factors lead to retention.
Embracing Docuseries Models to Future-proof Your Profession/Industry with Jeff Baker, Association Solutions, Workerbee.TV
A Docuseries is a proven model that associations can adopt to inform, educate, and inspire members but at the same time, use the distribution models of Docuseries on platforms like Amazon, Netflix, ROKU, TUBI and more to reach the young generation that needs to be made aware of your industry, your profession, and the impact that your industry and members have on their career lives and society. During this session, we will share a real case study with 3 associations who leaned into a series called “Jobs of Tomorrow”. We will share why they leaned into this model and how they see this being one program that has multiple benefits for today and tomorrow. And how they leveraged sponsorship to make itself funding on top of their education and engagement objectives.
Conference Planning Doesn’t Have to Be Stressful with Jason Daiger, Vice President of Events Products
Not having the right tools to navigate critical conference planning tasks like speaker needs and budgeting will lead to big HEADACHES. Gain insights into getting your team on board, strengthening your planning throughout the event planner journey, and improving your submission process for an exceptional experience.
The AI Fueled Association – Redefining Your Membership Strategy with Patrick Dorsey, SVP Marketing, Impexium
Today’s forward-thinking associations are embracing artificial intelligence (AI) to innovate easily, achieve more with data, and expand their possibilities. Once considered a futuristic technology is now being used to boost member engagement, enhance the adoption and acquisition of products, and transform the member experience. In this session, we will review client case studies to demonstrate how organizations are leveraging AI to accelerate decision-making and productivity at every stage of the member-life cycle.
How Automation Helped a Medical Association Digitally Transform with Jeff Golembiewski, Sales Engineering Vice President, Community Brands
The digital imperative to stay relevant is now.
The time for digital transformation is now. The Community Brands 2022 Association Trends Study reported 36% of members and 50% of association professionals agree that not keeping up with the pace of technology is holding their organization back.
Artificial intelligence, business intelligence, more personalized experiences, and of course automation offer associations the opportunity to not only stay relevant, but also digitally transform.
Join this session to learn how automation helped medical association, the American Society for Surgery of the Hand automate hundreds of tasks to digitally transform.
Session takeaways include:
Learning on the Go: What Tomorrow’s Professionals Expect with Thomas Wong, Director of Business Development at 360Factor and Martha Zaborowski, Director of Product Strategy and Evaluation at the American College of Chest Physicians
Busy members want professional development on their terms. Discover how 360Factor helped CHEST deliver on member expectations by providing the organization’s entire educational curriculum on a native IOS and Android platform.
Work Smarter, Not Harder: Let Your Data Work for You | A case study with Leadership Institute with Melissa Miller, Principal Consultant, IntelliData and John Davis, Vice President for Growth and Development, Leadership Institute
Learn how a partnership with Intellidata helped the Leadership Institute focus on its mission. The Leadership Institute was investing valuable time and resources processing data and generating reports. IntelliData’s customized analytics solutions simplified data management and put the ROI where it counts, with the organization’s donors. Now, the Leadership Institute can monitor giving patterns, ensure that contributions fund projects donors’ value, and build successful relationships with the people who matter most.
Become the Most Interesting Person in the Room: Your Association’s In-house Futurist with Michelle Brien, Marketing & Product Strategy, WBT Systems
No one can predict the future, not even the nice fortune-teller you visit on the way to the beach. But you and your association can identify and prepare for possible futures. What could your association do differently if you and your colleagues learned how to shift from everyday thinking and notice what other people and organizations aren’t seeing? Thinking like a futurist doesn’t necessarily require specialized skills, but you’ll create a more exciting and rewarding future for your association and your members.
What’s in Your Leadership Toolbox? 5 Strategies to Build High Performing, Engaged Teams with Mark Sehmer, Chief Technology Officer, Web Courseworks
Teamwork is one of the most fundamental components of an organization’s success. Efficient and collaborative work enables organizations the ability to deliver high-quality products and services on time and within budget. However, building a team is a fine science.
An engaged team is a group of highly skilled professionals who trust each other, share the same values, and are empowered to achieve a common business goal.
In this session, Web Courseworks’ Chief Technology Officer, Mark Sehmer, will share five proven strategies to build a high-performing, engaged team.
Learning Objectives:
Connecting Membership Dollars to Outcomes with Kim Sorin, Director of Sales Marketing & Partnerships, Aura Innovative Technology and Pete Bradley, Associate Director of IT, American College of Surgeons
The American College of Surgeons (ACS) has 50 chapters across the United States serving the critical role of delivering membership value and affecting social impact at a local level. Like many associations, their unique membership model and processes around dues collection coupled with disparate systems both within the National Office and across each chapter, created a hairball of operational inefficiencies and questionable accuracy of data. ACS found themselves unable to derive the level of robust reporting necessary to connect membership dollars to outcomes in the community and properly support chapter efforts to deliver and communicate value at the local level.
Join us to learn how Pete Bradley and the IT team at ACS took an innovative approach to tackling this challenge by moving to a cloud-based ERP Platform acting as a unified platform and single source of truth for all stakeholders including National and Chapter Staff, Executive Leadership and even members themselves. Equipped with the tools to effectively connect membership dollars to organizational outcomes, ACS can drive revenue and increase member engagement by showcasing the importance of each dollar as they look to showcase the true value of association membership.
How the American Heart Association Digitally Transformed Their Education Program with Diane Perrino, Senior Director, Association Solutions, Impelsys and Joe Shirey, Director, Commercial Technologies, American Heart Association
Like most associations, the American Heart Association (AHA) faced the challenges of consolidating education content, improving the learner experience, transforming in-person classes into blended learning, driving new non-dues revenue, and finding a digital transformation partner to make this possible. This session will teach you how becoming an entrepreneur as Joe Shirey was at AHA will empower results beyond your expectations. You’ll also learn how AHA’s strong partnership with Impelsys positioned AHA for future growth with the recent launch of the AHA Intelligo Professional Education Hub, a new digital learning and continuing education (CE) platform.
The Future of Work: Leading Your Association In a World of Change and Uncertainty with Al Dea, Founder, Betterwork Labs
In a fast-moving and continuously evolving world of work, leaders must evolve at the speed of the market to deliver value to their members, volunteers, boards, and industries. But the past two years have taught us that using tried and true best practices are no longer enough. In order to evolve and lead in the next normal, you need to think and work differently and combine the use of technology and human potential to achieve desired outcomes.
But how do association trailblazers lead the way, adopt new mindsets and practices for this future of work, and use technology to inspire their members, volunteers and partners in a complex world of work?
During this session, we’ll explore the key steps innovative and future-ready leaders can take to stay ahead of the curve, along with the mindset and tactical practices they can use to inspire change and action with their people.
Participants will earn 5.5 CAE Credits