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What Associations Can Learn from Lego

BY DOUG KLEGON I recently came across an article discussing how Lego came back from near extinction (https://www.theguardian.com/lifeandstyle/2017/jun/04/how-lego-clicked-the-super-brand-that-reinvented-itself). There seemed to be several lessons for associations. Following a period of disastrous diversification, in 2003 Lego found itself $800 million in debt with sales down 30%. Lego’s CEO Jørgen Vig Knudstorp—the person who turned things around—is quoted as […]

Picking The Right Partners

BY Rob Miller Entrepreneurs have to sift through a myriad of consultants, potential partners and investors, some good, and some not so much.  Entrepreneurs can waste a lot of time and money with the wrong people.  Nevertheless, partners are generally critical to accelerating growth. They can provide valuable introductions, advice, references, and even direct business. So […]

10 Content Management System Pitfalls and How To Avoid Them

BY SHERRY BUDZIAK If you are considering selecting a new Content Management System (CMS), here are some things to consider: Pitfall No.1: Failing to identify your goals  Identify your strategies for success. Key Performance Indicators (KPIs) can help your organization define and measure progress. Pitfall No. 2: Choosing a CMS without set requirements It is critical to identify […]