More change is on the horizon. As members’ habits and needs continue to change, you’ll have to rise to the occasion again and again. Do your staff and board have the curious and creative mindset that’s necessary to spot new opportunities and experiment with new ideas? What if you offered something truly unique to your members and customers, something you’ve never seen before that perfectly fits a market need? Identifying and acting on that opportunity requires a tolerance for risk, a culture of innovation, and a growth mindset.