The conference ROI slowly rose like a gator lifting its head from the swamp of negative numbers. But membership dues, product sales, and web analytics are sinking deeper into quicksand. Even facing a dismal scenario like this, the decision to call for outside expertise can be difficult. I understand why leaders hesitate to hire a consultant. The search can be lengthy and time-consuming. There may be significant expense involved. The board expects you, as the CEO, to solve the problem, and you find yourself wondering why you and your team are not making progress. There are no definitive rules about when to give up fighting the good fight. However, there are signs that indicate when business as usual is no longer a viable strategy. It makes sense to call a consultant if–Positioning for the future is growing increasingly complex. A simple technology upgrade is no longer the answer to staying ahead of the pack. IT is the foundation for both electronic and operational systems that encompass every aspect of business. Don’t squander resources trying to build your dream house with cinder blocks. This is a job for experts. Consultants erect skyscrapers on a regular basis. A consultant, whose job is to be fluent in the latest IT and systems integrations, can assess your readiness for change and sort through the multiple options. Let them partner with you to design a structure that will meet your goals.
You need answers to these critical questions.
- Why have our members lost interest?
- How has our audience changed?
- Who are our current competitors?
- What services are our constituents seeking that we are failing to provide?