With an inbox chock-full of requests from your staff, solicitations from vendors, inquiries from sponsors, the media, and who knows who else, how do you stay up to date on trends and opportunities in the association space that could directly impact your organization or accelerate your professional development — or both?
While there is no shortage of email newsletters with professional tips and insights for association leaders, which are you most likely to click on and read, even if you have to skip over that email marked urgent from your IT team?
We posed this very question (or at least a similar version of it) to dozens of association leaders across multiple industries and representing organizations of all types, and here are the eight must-read newsletters they mentioned most commonly.
#1 .orgCommunity
The newsletter features articles on topics such as the impact of AI on marketers, episodes from the Association 4.0 Podcast, and thought leadership resources from the .orgCommunity Knowledge Center.
A selection of articles featured in the .orgCommunity newsletter:
- Mentoring in Membership-based Organizations
- Stay the Course Through Changing Weather—Strategic Advice From Association CEOs
- Embracing the Dynamic Fusion of Technology and Culture
- Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?
- Technology Isn’t Always the Hero or the Villain — Sometimes It’s a Bit Player
Click to subscribe to the .orgCommunity newsletter.
#2 The Lead Marvels newsletter
Content is selected from the Lead Marvels Resource Library, which includes articles featuring insights from thought leaders in the association space, regular installments in the popular Association Executive Guide Series, and case studies, such as how the ACC created a six-figure recurring revenue stream.
A selection of articles featured in the Lead Marvels newsletter:
- 3 Unique Association Content Ideas to Boost Member Engagement
- How to Use Content Strategy as a Member Engagement Tool
- What Your Sponsors Want: An Overview of the Data
- How to Use Learning Paths in Your Association Content Strategy
- 3 (More) Ideas for Non-Dues Revenue You Probably Haven’t Thought of Before
Click to subscribe to the Lead Marvels newsletter.
#3 Associations Now Daily News
Who knows associations better than an association composed of leaders like you? The Associations Now Daily News arrives each weekday courtesy of the American Society of Association Executives (ASAE) with regular updates and ideas from around the industry, including career opportunities.
The ASAE’s flagship newsletter showcases the talent of ASAE’s own writers and editors alongside selections of curated thought pieces covering everything from finding your path as a leader to building better member experiences through diversity.
A selection of articles featured in the Associations Now Daily News:
- Help Your Board Embrace Innovation
- The Case for Wellness Leadership
- How to Reach Student Members Beyond Graduation
- Does Your Governance Structure Need a Reboot?
- How to Set a Vision, Fast
Click to subscribe to the Associations Now Daily News.
#4 Association Brain Food
A former association executive who now writes about association management for association technology firms, Reid presents select news and updates covering topics ranging from growing member engagement with online education programs to the role of purpose in associations.
A selection of articles featured in Association Brain Food:
- Next-Level Governance™: Leading with Strategic Agility
- Food is Facilitation Fuel for Enhanced Energy, Attention, and Community
- Attract, Engage, and Retain Members with an Online Community
- Confronting Resistance: The Complex Journey of Phasing Out Obsolete Programs in Associations
- How Marketers Use Data to Create More Successful Events
Click to subscribe to Association Brain Food.
#5 Briefings Minute
Holding true to Association Briefing’s data-driven ethos, the Briefings Minute provides individually-tailored content based on subscriber preferences. You will find tips as disparate as taking leadership lessons from movies and creating neurodiversity-friendly events.
A selection of articles featured in the Briefings minute:
- How to Compete Against New Membership Communities for Gen Z’s Attention & Loyalty
- How The Power Of Storytelling And Authenticity Is Disrupting Traditional Marketing Tactics
- The Burnout Burger: Burnout is not just about the individual
- The multiplier effect: Why great leaders prepare more leaders
- Make the Connection That Matters, Use Technology to Build Culture
Click to subscribe to Briefings Minute.
Each month features articles penned by Naylor’s staff and industry experts on topics ranging from association management to DEI and marketing and communications. The newsletter often features articles that are part of an ongoing series on topics like association boards or building a career center.
A selection of articles featured in the Association Adviser newsletter:
#7 The Sidecar Scoop
This AI-personalized newsletter tackles concepts as varied as turning your association’s existing IP into revenue and revamping membership models. You will also find links to relevant organizational resources and whitepapers, as well as reminders about upcoming industry events and opportunities.
A selection of articles featured in The Sidecar Scoop:
- Leveraging ChatGPT to Grow Value for Social Enterprises
- Human Resources Compliance Guide for Nonprofits
- Transforming Associations: The Power of Embracing Profitability
- Developing a Robust Cybersecurity Strategy for Nonprofit Organizations
- 3 Ways Our Brains Undermine Our Ability to Be a Good Leader
Click to subscribe to The Sidecar Scoop.
#8 Elevating Engagement
Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. With over a decade of expertise in helping associations grow member engagement, Amanda Lea Kaiser uses the Elevating Engagement newsletter to share insights each Tuesday on how to create thriving member communities.
Fresh off of her recently published book, Elevating Engagement, Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies, member experiences, leadership growth, event planning, and more.
A selection of articles featured in the Elevating Engagement newsletter:
- Are You Time Starved? Here Are a Few Ideas for You
- How Do You React to Negative Public Feedback?
- Great Communication Focuses On Experience
- Lessons In Engagement Are Everywhere
- Can You Really Measure Soft Fluffy Engagement?
Click to subscribe to the Elevating Engagement newsletter.
Did we miss your favorite newsletter?
If you’re an association leader, and we neglected to list a newsletter you read regularly, drop us a line and let us know so we can include it in future updates.
In the meantime, for more helpful resources for association leaders, check out the .orgCommunity Knowledge Center.
And don’t forget to subscribe to the .orgCommunity monthly newsletter.
A version of this article was originally published by Lead Marvels.
