Study the Data, But Eat the Cake—Put the Human Factor Forward
Are you guilty of cognitive bias? The answer is yes, probably on a daily basis. It’s a fancy way of describing how humans typically make decisions. Researchers have identified over 180 types of cognitive bias. You’ll recognize these examples. Confirmation bias is the tendency to place the greatest value on information that supports your pre-existing […]
Influencers and Influences—2023 Marketing Trends
What can you learn from Charli D’Amelio? Don’t know who Charli is? You definitely need to keep reading. Charli D’Amelio rules the nanosecond video clip. She is a TikTok star influencer and was the first of those ephemeral luminaries to reach 100 million followers. Even Charli is baffled by her popularity. But there are several […]
Technology Isn’t Always the Hero or the Villain—Sometimes It’s a Bit Player
We think of technology as the good guy or the bully. It’s a silent partner in our work; and if things aren’t going well, that uncooperative software platform often takes the wrap. My business revolves around digital initiatives. When people call me to discuss a new purchase, I ask lots of questions. During those conversations, […]
Solutions Day Delivers! A Meeting of Minds, a Journey to Discovery
Once upon a time, technology was an isolated country ruled by a few savants who spoke a strange language. They were powerful but others didn’t always understand, or even care to know, what magic they were up to. Today, the castle is breached. Technology’s strength lies in the opposite of its reclusive beginnings. Collaboration and […]
Are Dues on the Chopping Block? Solutions Day has Answers to Membership Challenges
This week’s food bill could have financed last year’s luxury vacation. The grocery store receipt is an emphatic reminder of the need to provide member value. Interest rates are rising, and fears of a recession are spiking concern across the economic horizon. Are membership dues on the chopping block? If you aren’t giving members professional […]