Giving your association’s stories their 15 minutes of fame has never been easier. Video has an immediacy and impact that consistently outpaces other mediums. I’m glad to see so many organizations producing compelling content. Some professionals still think of video as a one-off initiative. In fact, it has the potential
Even small associations tend to stack layers of management like the cake at a royal wedding. As many as five tiers of responsibility (junior positions, middle managers, executive staff, committees, and the board of directors) are not unusual. Depending on the circumstances, these levels either promote efficiency with short, clearly
If a girl scout in your house is selling cookies, who are the top prospects on her list? That’s a no-brainer. Even friends who have sworn off sugar will probably say yes to a box of Thin Mints from your fledgling entrepreneur. An emotional connection paves the way for an
When Dan Stevens was a newly-minted entrepreneur, his father wrote him a letter that changed his life. “My dad said that if I was doing things the same way next year as I did this year, I should be very nervous. That warning woke me up. “Even in 1986, my
The challenges of 2021 also brought opportunities to learn, grow, and shift perspective. .orgCommunity’s goal is to advance this bright side of disruption. The organization, our professional development and networking affiliate, was launched by my business partner Kevin Ordonez and me to help our colleagues solve their toughest problems. Our
