The new year has arrived. We popped the champagne and wished 2020 goodbye and good riddance. There is a vaccine, so an end to our year of living separately is somewhere just over the horizon. On the other hand, the Low Touch Economy is here to stay. I’m struck by
As an entrepreneur who works in the association community, I’m always aware of the differences in these two worlds and the circumstances that influence their distinct perspectives. Associations are cautious diplomats. They try so hard to avoid a misstep that sometimes they don’t see the edge and fall off the
I was browsing the Zappos website today. Yes, it’s that time of year, but I wasn’t shopping. My mind was on culture. Culture is a critical component of digital transformation, and issues in this area frequently surface during my consulting engagements. Research from McKinsey found that culture was the most
Did your organization leap or crawl into the virtual realm? The pandemic’s challenging circumstances demanded a quick transition that left many associations carrying unnecessary baggage to the other side. Trying to manage an analog culture in the digital marketplace requires heavy lifting. The new year brings an opportunity to lighten
It’s one thing when you choose to do your job at the kitchen table; It’s another to be stuck there without an alternative. By choice, the kitchen seems cozy. When it’s the only space available—not so much. I make that distinction because remote work shouldn’t take all the fall for
Can you guess the answer to this question? Virginia (Ginni) Rometty, Executive Chairman of IBM, recommended making these critical marketing shifts within the next 18 months or risk being left in the dust: Move the focus from market segmentation to the individual customer. “Create systems of engagement” that go beyond
This message appeared on my phone the other day: Hi Kristina: I’ve been waiting for you. I’m Rose Resident Mischief-Maker at the Cosmopolitan of Las Vegas. As your virtual hook-up, just text me for housekeeping requests, restaurant reservations, room service orders, guest services, and more. Just reply Rose and I’ll
Most of us won’t be celebrating Thanksgiving as usual. Gatherings will be a slimmer version of the traditional mega feast. There’s no need to hunt down the extra table leaf and chairs. The good news is maybe Uncle Harry, who you love to hate, won’t be there. The bad news
Why did I use this cute pup to illustrate my post? You know what they say about babies and dogs, they get people to pay attention, and this message is important. Several weeks ago, I wrote about the results of a survey .orgSource conducted. That’s another reason for the dog.
There’s low-fat, chipotle-spiked, lime-laced, dairy-free, and enriched with avocado. Mayonnaise isn’t alone in its overwhelming diversity. An explosion of products can make selection, especially something as significant as a new association management system, a black hole that drains organizational resources. For small associations (10 employees or less) that don’t have
Bugs and ghostly echoes are fun on Halloween. But don’t let unanticipated hauntings turn your virtual conference into a scare-fest instead of a success. On October 28, my business partner, Kevin Ordonez, and I will host a webinar to tell you how to stop the vampires and ghouls from invading
Is it déjà vu? Back in 2018, my business partner, Kevin Ordonez, and I wrote a book. It was the result of months of thinking about how associations would need to change in the digital age. When we named our work, Association 4.0: Positioning for Success in an Era of
Is your association: Offering education that’s in sync with the digital marketplace? Increasing ROI and engagement with video platforms? Using pandemic-proof technology to keep the connection with members strong? Following critical industry trends? Join innovators, problem-solvers, and opinion makers to discuss these and other compelling questions at .orgCommunity’s 2020
“Imagine a future where you have the information you need to answer your most critical business questions. A time when you have the confidence to address challenging problems and thrive. And, a culture where you can embrace change, and anticipate a positive result.” Sharon Rice, .orgSource’s Managing Director of Business
Projects that can wait, do wait. It’s an adage we’ve all lived. In busy organizations, a website overhaul may fall into that category. But if you ask the staff of the Certification Board for Diabetes Care and Education (CBDCE), they will tell you that a sleek new site that
