Tag: @amywilliams

Influencers and Influences—2023 Marketing Trends

What can you learn from Charli D’Amelio? Don’t know who Charli is? You definitely need to keep reading. Charli D’Amelio rules the nanosecond video clip. She is a TikTok star influencer and was the first of those ephemeral luminaries to reach 100 million followers. Even Charli is baffled by her

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Close the Gap Between Knowing and Doing—Be a MarTech Trend Spotter

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Understanding members at a granular level has never been more important. We all know this, right? Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Harvard Business Review Analytic

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Understand the X, Y, Zs of Member Connection

If a girl scout in your house is selling cookies, who are the top prospects on her list? That’s a no-brainer. Even friends who have sworn off sugar will probably say yes to a box of Thin Mints from your fledgling entrepreneur. An emotional connection paves the way for an

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It’s Not About You—Put the MarCom Focus Where It Belongs

Are you using binoculars or a mirror to create communications? It’s more than an understatement to say that we have the tools to focus on our members. The ability to know our customers down to their preferred publications, favorite conference destination, and hot button issues has never been easier. The

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