How many articles about AI have you read? Too many? Despite all the information, are you still a little confused about where this adventure is going? Let me begin with a disclaimer. Generative AI is not a gift that lends itself to neat packaging. The beauty of this technology is
During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. No matter what topic I choose, one idea persists. These electronic miracles are pointless unless they are grounded in strong values, positive emotions, and productive behavior. Human drivers center digital initiatives
AI has that magic quality that tempts us to imagine powers even greater than its already impressive abilities. Like the whale that becomes Moby Dick or an ape that prompts sightings of the Yeti. The leap from reality to make-believe is easy. And the difference between truth and speculation can
You’ve probably had a conversation with the bot twins, ChatGPT and Bard. Actually, they are triplets because Microsoft has a bot named Bing, who receives less attention. (Check Bing out. I like the fact that the source documents are always provided.) Maybe you’ve already experimented using generative AI to create
Oh, those pesky keywords. For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. Good news! You don’t have to wake up at four a.m. weighing the merits of “member satisfaction” versus “satisfying
Artificial intelligence has moved into customer service departments. Whether it’s Alexa, Watson, or Hal, you can’t visit a website without a super-friendly little bot popping up on the right side of your screen. We are accustomed to the convenience of getting questions answered immediately. Associations haven’t been so quick to
