Innovation Summit 2022


June 9, 2022 | OLC Education and Conference Center

9400 W. Higgins Road, Suite 100, Rosemont, IL 60018

Attendees will earn 4.75 CAE credits.

Be Inspired. Be Surprised.

Discover the Most Exciting New Ideas in the Association World

Registration Closes June 3, 2022


.orgCommunity wants to put you ahead of the pack. The Innovation Summit is a one-day interactive conference featuring bold leaders eager to share advice you need to hear.   

These are interesting but challenging times. Learn from people who aren’t afraid to take a calculated risk and meet change head-on. Find out how they weathered the last disruption and are planning to thrive in this fast-paced digital market. 

We promise to keep you on the edge of your chair with unexpected stories and exciting concepts. Come prepared to share your own experiences. Be part of the synergy that happens when the best minds in the business collaborate and grow together.  

Register now to join us on Thursday, June 9, 2022 at NEW LOCATION, OLC Education and Conference Center in Rosemont, Illinois.  Be where innovators gather!

Space is Limited so Register Early! 

 General Admission $299

Featured Speakers

Sharon Rice

Managing Director, Business Strategy


Jennifer Michael

Chief Operating Officer

American Board of Medical Specialties

Jamie Notter

Co-Founder and Culture Strategist


Teri Carden

Founder & CEO


Doug Coombs

Director of Client Solutions

Michael DiFrisco, CAE

Sherry Budziak

Founder & CEO, .orgSource

Co-Founder, .orgCommunity

Kevin Ordonez

President and Managing Director, Digital Strategy, .orgSource

Co-Founder .orgCommunity

Educate. Innovate. Collaborate.

Join fellow Association Executives at the Innovation Summit!


Welcome + Program Kickoff

Sherry Budziak and Kevin Ordonez, .orgSource,  Co-Founders of .orgCommunity 

Emcee, Patrick Dorsey, EVP Marketing, Impexium

Planning to Compete: How to Identify and Develop Your Competitive Advantage in a Crowded Market 

Sharon Rice, Managing Director, Business Strategy, .orgSource 

Is competition for the programs and services your association offers heating up in your market? Are you finding yourself increasingly competing with nontraditional and for-profit players for the attention of your members and customers? During this session, we will explore how to assess your market and develop a strategy that sets your association apart. Introducing the concepts of Blue Ocean Strategy, we will provide a process overview for devising differentiation and demand creation strategies. 

Sharon Rice elevates the work of nonprofits and associations by creating strategies that ensure relevance and longevity while advancing their missions. She focuses on integrated strategy development and execution to assist clients in undertaking the changes necessary to achieve their goals. 

Sharon is well-experienced in the areas of leadership and workforce development, strategic and business planning, growth strategies and comprehensive product planning, international strategies, complex project management, collaboration support (mergers and partnerships), education (certification, training, and conferences), research and content development planning. Sharon has a depth of association management experience, most recently as the vice president of strategy at APICS, the Chicago-based association for supply chain management. Before joining APICS in 2007, Sharon served as both an association executive and a consultant to nonprofit organizations at the American Express Tax and Business Services (later acquired by McGladrey). She also worked at the American Society of Clinical Pathology; the National Association of Minority Engineering Program Administrators; and the American Association of Legal Nurse Consultants. Sharon speaks and writes on topics related to association management and strategic planning.  She is a former recipient of the Association Forum Supplier Partner Award recognized for her service as a consultant serving the Chicago association community.  She holds a bachelor’s degree in political science and peace studies from Manchester University.   

Putting into Practice – CertLink: Advancing the Practice of Medical Specialties Through Longitudinal Assessment 

Jennifer Michael, Chief Operating Officer, American Board of Medical Specialties 

 In 2015, the American Board of Medical Specialties (ABMS) set out to improve the onerous 10-year maintenance of certification (MOC) exam process by administering shorter assessments of specific content over time. The result: ABMS CertLink®. 

 By combining longitudinal assessment and personalized learning, CertLink presents specialty certification boards an opportunity to improve program quality with assessments focused on physicians’ needs: 

  • Ease of availability on web and mobile
  • Relevant, personalized content
  • Immediate performance feedback with rationales
  • Guidance for formative learning and resources
  • Dashboard for progress tracking

During this presentation, Jennifer Michael will discuss how longitudinal assessment improves a physician’s continuing certification experience, while helping them to stay current in their specialty. In addition, she will share how the CertLink experience can be leveraged to advance the re-certification and continuing education processes in many organizations. 

 Jennifer Michael oversees the daily operations of the Human Resources, Information Technology, Marketing Communications and Operations departments as well as the Solutions and Business Development and Strategy teams. She also has an integral role in the development and oversight of the organization’s strategic planning process and identification of future key initiatives.  Ms. Michael joined ABMS in 2011 as Chief Information Officer. In this role she was responsible for developing information technology solutions that align with the strategic vision of ABMS. She also oversaw all operational aspects of information systems and technology, including leadership of security, strategic planning, policies, and programs related to the credentialing and certification requirements. In 2017, Ms. Michael also became the Chief Business Development Officer, responsible for ABMS’ Business Development Unit and ABMS Solutions, overseeing data sales and all aspects of operations as well as providing implementation support for new initiatives. 

 Prior to joining ABMS, Ms. Michael served as Director of Information Services Applications at the University of Illinois Medical Center in Chicago, where she led a staff of 40 employees responsible for the implementation and support of all clinical and financial applications utilized to support the Medical Center and associated clinics. She also led a four-year program to implement extensive changes to clinical systems to allow the Medical Center and clinics to qualify for incentive funding from the American Recovery and Reinvestment Act Stimulus Meaningful Use initiative. Ms. Michael’s professional experience also includes roles with the University of Chicago Medical Center and the Washington Hospital Center in Washington, DC.

Winning during the Great Resignation  

Jamie Notter, Co-Founder and Culture Strategist, PROPEL 

While some employers are scrambling to improve pay, benefits, or titles to fight the “great resignation,” the smart leaders are already focusing on how to attract the people who quit by creating a culture that embraces the evolution of work we are now experiencing, rather than resists it. In this session, culture expert Jamie Notter will share insights from his research and recent practice with associations who are innovating their culture to stay relevant to employees whose expectations have evolved. This includes significant implications for both office space and your DE&I initiatives. 

Jamie Notter is an author, consultant, and culture strategist at PROPEL, where he helps leaders create amazing workplace cultures that drive breakthrough performance and impact. He brings twenty-five years of experience to his work designing and managing culture and has specialized along the way in areas like conflict resolution and generations. Jamie is also the co-author of three books—Humanize, When Millennials Take Over, and The Non-Obvious Guide to Employee Engagement—and holds a Master’s in conflict resolution from George Mason and a certificate in Organization Development from Georgetown, where he serves as adjunct faculty. 

Pathways to Organizational Success – Journey to Association 4.0 

Sherry Budziak and Kevin Ordonez, .orgSource,  Co-Founders of .orgCommunity 

In the digital world what is best today will be different tomorrow. Get ready to pivot. The Association 4.0 playbook supports peak performance in risky markets. It’s a framework for success in the fast-moving digital world. Discover how to go beyond your best. Sherry and Kevin will describe the attitudes, skills, and strategies leaders use to put technology at the center of business and build organizations that innovate based on the changing needs and preferences of their customers.   

Sherry Budziak is the co-founder of .orgCommunity and the founder and CEO of .orgSource, a consultancy specializing in support to associations. Sherry is an innovative leader who turns strategy into results.  Throughout her 20 years of executive consulting experience, she has advised more than 200 organizations. Sherry frequently writes on association topics and presents in a variety of venues. She has also served in numerous key volunteer roles. Among her achievements, Sherry has been honored as the 2010 recipient of the Association Forum’s John C. Thiel Distinguished Service Award and the 2018 recipient of the Wisconsin Society of Association Executives Visionary Award.   

Kevin Ordonez is the co-founder of .orgCommunity and the president and managing director of digital strategy for .orgSource. For over two decades, Kevin has served associations as a vendor partner, volunteer, speaker, author, and consultant. Throughout his career, he has focused on leading organizations toward success by developing and implementing digital strategies. As .orgSource’s technology principal, Kevin works with clients to plan their digital future and guides them to achieve that vision.   

Sherry and Kevin are the authors of “Association 4.0—Positioning for Success in an Era of Disruption” and “Association 4.0–An Entrepreneurial Approach to Risk, Courage, and Transformation.” 

Take Action and Turn Your Non-Dues Revenue Ideas Into Gold 

Teri Carden, Founder & CEO, 100Reviews 

 Have a killer product or service idea that will add value to members and help drive more revenue for the association? Cool, but what comes next? Many great ideas do not get past the idea stage… how can we turn ideas into real gold? 

 In this session, we’re going to talk through building a business case, pricing models, generating interest, and go-to-market strategies. Address how you can take real ideas and put them into action, build a successful game plan, and most importantly generate success with a new program and generate a new revenue stream. This session will give you the tools you need to put your ideas to work and create an incredible impact. 

 Teri Carden is an association junkie and self-proclaimed girl geek in normal girl’s clothing. After several years of experience in the association technology role, Teri answered a need in the association space by building, a trusted site for executives to provide end-user reviews of their association management systems (AMS). Teri still manages ReviewMyAMS all while tackling the day-to-day of building the software company, 100Reviews which is a tool that allows associations to spin up their own review sites to generate revenue and deliver value to their members. Teri is an early adopter, disruptor, and explorer. She’s the kind of girl boss who does stuff others are too afraid to try. 

Non-Dues Revenue Panel Discussion  

moderated by Teri Carden, Founder & CEO, 100Reviews 

Bill Bruce, Chief Executive Officer, American College of Occupational and Environmental Medicine 

Doug Coombs, Director of Client Solutions, Association TV 

Michael DiFrisco, CAE, Chief Marketing Officer, American Academy of Cosmetic Dentistry 

Teri Carden is an association junkie and self-proclaimed girl geek in normal girl’s clothing. After several years of experience in the association technology role, Teri answered a need in the association space by building, a trusted site for executives to provide end-user reviews of their association management systems (AMS). Teri still manages ReviewMyAMS all while tackling the day-to-day of building the software company, 100Reviews which is a tool that allows associations to spin up their own review sites to generate revenue and deliver value to their members. Teri is an early adopter, disruptor, and explorer. She’s the kind of girl boss who does stuff others are too afraid to try. 

With 15 years of experience in sales and marketing, Doug Coombs is passionate about helping associations with video production, digital marketing, and providing high-quality service. As the Director of Client Solutions at WorkerBee.TV, he is fearless in pushing the envelope to find your unique value proposition to connect you to your audience. Intricate and simple, Doug’s process assists in reinventing the way you think about digital content strategy using proven, innovative technology. Earning his Certified Digital Marketing Professional accreditation through DMI and from being a member and sponsor of many associations, Doug provides a unique perspective for helping you engage, connect, and retain your members and sponsors. 

Michael DiFrisco, CAE, has worked on association marketing and branding teams for most of his professional years. He has led the brand charge for diverse organizations including the American Academy of Cosmetic Dentistry, where he currently serves as CMO, he has also served the Experimental Aircraft Association, and Ducks Unlimited. DiFrisco is the author of dozens of articles on branding and marketing topics and often speaks to diverse audiences on brand strategy. He is also the author of Shadowcasting: Growing Your Business by Growing Your Reputation, and RADICAL Branding. He has been recognized with numerous marketing awards and accolades including the American Society of Association Executives Award of Excellence, a Direct Marketing Guild John Caples Award, an Echo Leader Award, ARC Award Grand Winner—not-for-profit annual report, a Bronze “OZZIE” Award—association magazine, and multiple Advertising Federation “ADDYs”. 

 American College of Occupational and Environmental Medicine

What Our Attendees Are Saying

The event was a pleasure for me – many thanks for the opportunity! You guys are doing some amazing things and truly making a difference.

Mark Thorsby, Front Wheel Consulting

Fantastic show! I was sorry I couldn’t stay for the full day, but even a partial day with you guys recharges the spirit and re-energizes the soul! I just had a great conversation with an Association CEO who was profiled in one of your presentations at the Innovation Summit. The speaker helped me with the introduction. I gained really valuable insights from her and would never have had the chance if it wasn’t for the event. The network works!

Bernadette Patton, Shields Meneley Partners

Schedule at a Glance

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