Category: Digital Transformation

Customer Experience Lifts Service to the Stratosphere

  These comments from McDonald’s CEO, Chris Kempczinski to New York Times journalist David Gelles describing how the pandemic would change the company’s business resonated with me on a couple of levels. “We had to pivot to basically being an entirely drive-through, delivery, and curbside pickup business, and I think that’s going

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Digital Transformation—Once an Option, Now a Necessity

When do you stop having a choice? In May 2019, when the panel discussion below was first published in the .orgSource newsletter, digital transformation probably wasn’t top of mind for most association leaders. Since 2020 taught us that only the digital survive, new strategies and approaches for IT are on

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Improve the Online Learning Experience with a Train-the-Trainer Program

Moving your in-person conferences and courses to an online platform was like putting on a new pair of prescription glasses. What was once blurry in the background suddenly came into focus. When replicated online, your conference sessions and courses resembled the average webinar—a passive learning experience that prompted attendees to

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Finding Stability in the ContinuousNext

Remember the good old days? Once every three years, you gathered the board and staff in a conference room with baked goods, a lot of caffeine, and a facilitator. They produced what was euphemistically called a strategic plan. Often this document had more in common with a laundry list than

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