Category: Digital Transformation

EI Helps Teams Use Technology to Fly

You thought your team would be excited, or at least pleased. Automation, analytics, and all the other digital timesavers should be making their lives easier, right? The truth is no one seems happy. Some employees have invented tortuous workarounds to keep using their new toys to continue working in the

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Digital Evolution—Three Trends to Watch

Is digital transformation dead? Well, for the majority of organizations, the transformation is over. They may not all have become butterflies, but most have acquired wings of some kind. Today, we are looking at evolution. At this point, any group missing the digital gene is probably extinct. The focus has

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Are You Done With Digital Transformation?

Your CMS, LMS, and AMS are chatting happily together. The team is using the new analytics software to plan more effective outreach initiatives. And, members are enjoying your responsive and customized approach. Is it time to put a wrap on digital transformation? After all, you’ve been working to improve your

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Leverage ESG to Fast-Track Sustainability and Member Value

Delivering member value gets a lot of airplay in this blog and across the association community. There are good reasons for that intense focus. Associations have new, strenuous competitors. Other providers are offering attractive education and networking opportunities; while social and cultural changes are limiting the time volunteers have to

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5G’s Magic—Powering the 4th Industrial Revolution

If you ever wondered what magic can create a workerless factory, a home that talks to its owners, or a car capable of communicating with other vehicles and pedestrians, 5G is part of that wizardry. Smart devices characterize the Fourth Industrial Revolution, a topic that continues to be top of mind

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Catching Up to Nordstrom—Deliver Member Delight

Nordstrom is famous for their return policy. They’ll accept an item that may not even be from their store. For this courtesy, they have gained a die-hard fan base. Before Netflix was an idea, Nordstrom knew a thing or two about the value of personalized service. Since 1901, the company

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The Right Tech Tools Deliver the Frosting and the Cake

.orgCommunity’s June 9 Innovation Summit showcases the most interesting trends in the association industry and the people who make them happen. Planning this event is an annual reset. It’s an opportunity to consider fresh ideas and the strategies that keep them growing. It’s also a chance to discover the technology that supports

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To Stay on the Bull, Learn From Other Riders

Being a CEO today is a little like riding a bull. The experience is guaranteed to be bumpy. But, if you have half an hour to listen to someone else’s story, you can learn a lot about how others manage the challenge. The leaders I interview for my Association 4.0 podcast encourage

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The Right Business Model Puts all the Wheels Into Alignment

Have you ever pushed a shopping cart with a loose, squeaky wheel? That one misalignment makes getting around the store frustrating and difficult. Associations move toward success on these four wheels. Insightful strategic planning Effective and attainable goals and objectives A capable team And a business model that maximizes the

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Good Governance Makes Data the Asset It Should Be

Is a hacker haunting your future? Or is your data dilemma more like a recurring headache? Data shouldn’t be a challenge. It’s an asset that should work for you. Two-point-five quintillion bytes of data are generated online daily, according to SaaS Scout Research Group. Data is the meta product of

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In the Spotlight, the IDSA Foundation Finds Success

Most of us didn’t have viruses on our minds before 2020. Fortunately, some people make researching, preventing, and helping patients survive diseases like COVID-19 their life’s work. When the pandemic put the Infectious Diseases Society of America in the public eye, Stephen Peeler, CFRE, was determined to use that opportunity to gain

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Solutions in Action Connects Leaders to Problem-Solvers

Ninety percent of success is having the right connections. I love helping my colleagues make those important contacts. .orgCommunity’s Solutions in Action webinar features the association industry’s most resourceful experts. They are providers of the products and services we all need to stay ahead in the digital marketplace. On our September 14th show, we

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Digital Leaders Enjoy the Thrills

Are you an association professional with your eye on the corner office? If you also like roller coasters, bumper cars, and Whack-a-Mole, you have what it takes. Being the CEO has never been easy. The job demands a strong stomach, a resilient attitude, and the ability to take risks as

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