Catching Up to Nordstrom—Deliver Member Delight
Nordstrom is famous for their return policy. They’ll accept an item that may not even be from their store. For this courtesy, they have gained a die-hard fan base. Before Netflix was an idea, Nordstrom knew a thing or two about the value of personalized service. Since 1901, the company has been committed to providing a […]
Culture, Community, and Technology—A Successful 2022 Convergence
Our Year in Review The .orgSource and .orgCommunity teams send our best wishes to our clients and friends for a happy and productive 2023. But, before we welcome a new year, let’s toast 2022! We got our tribe back from the flatland and into three dimensions. Visiting with clients and colleagues in person was a […]
The Right Tech Tools Deliver the Frosting and the Cake
.orgCommunity’s June 9 Innovation Summit showcases the most interesting trends in the association industry and the people who make them happen. Planning this event is an annual reset. It’s an opportunity to consider fresh ideas and the strategies that keep them growing. It’s also a chance to discover the technology that supports this new thinking. Events are […]
It’s Not About You—Put the MarCom Focus Where It Belongs
Are you using binoculars or a mirror to create communications? It’s more than an understatement to say that we have the tools to focus on our members. The ability to know our customers down to their preferred publications, favorite conference destination, and hot button issues has never been easier. The information at our fingertips is […]
From a Snack to a Meal—Don’t Leave Rich Content on the Table
When Dan Stevens was a newly-minted entrepreneur, his father wrote him a letter that changed his life. “My dad said that if I was doing things the same way next year as I did this year, I should be very nervous. That warning woke me up. “Even in 1986, my dad was aware that to […]
Association 4.0™ – Find the Sweet Spot in Digital Markets
Is anyone else tired of dystopian predictions? Today, I’m going to consider perfection. This may not be what most people imagine as utopia. But the realm of Association 4.0™ is pretty close to my ideal for my clients and their organizations. Several years ago, .orgSource coined the phrase Association 4.0 to describe the approach needed […]
Member Value Equals Sponsor Value
Digital Strategies Deliver the Goods If an abrupt pivot wasn’t part of your previous business experience, it’s on your radar now. One of my personal pandemic resets taught me that sometimes a sudden challenge is also an “aha moment”. Of the many shifts in strategy .orgCompanies made over the last year, .orgCommunity’s approach to sponsorship held one […]
Maximize the Marriage of Marketing and Technology by Understanding Trends
When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. That marriage is making an indelible impact on the way associations operate and their ability to engage with members. The MarTech stack, or the digital platforms that professionals use to understand and reach their audiences, is changing so fast […]
Finding Stability in the ContinuousNext
Remember the good old days? Once every three years, you gathered the board and staff in a conference room with baked goods, a lot of caffeine, and a facilitator. They produced what was euphemistically called a strategic plan. Often this document had more in common with a laundry list than strategy. I hope that total […]