Tag: association growth

jar of coins symbolizes how not to nickel and dime association members

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan, senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to

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