What happens when your team drives the DeLorean Back to the Future and the board isn’t along for the ride? The office might boast the latest technology with a staff that is ready and able to grow and change. But if the board is stifled by narrow perspectives and retro
What magic will– Define your association as the go-to source for education and career development? Engage members to click, like, share, download, purchase, and participate? Generate revenue, increase recognition, and build reputation? It’s a tall order, but no wands or capes are involved. A publishing strategy that unifies mission
When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. That marriage is making an indelible impact on the way associations operate and their ability to engage with members. The MarTech stack, or the digital platforms that professionals use to understand and reach their
Investing in a learning management system is no longer a choice. An LMS is much more than an enhancement to your website. It is essential equipment in a business environment that is challenging organizations to provide smarter, faster, and more engaging solutions for their customers than ever before. People look
Podcasts are the perfect learning tool for multitaskers. You can walk the dog, workout, or pick up a Starbucks and be educated and entertained at the same time. That’s why .orgSource, .orgCommunity’s partner consultancy, is excited to launch the Association 4.0 series. If you’re already a podcast fan, you just
What’s the single best thing you can do for your career? It doesn’t require special training, it’s never too late to get started, better still, it will return your investment of energy and effort many times over. With all those pluses, why isn’t building a strong network at the top
Every new hire is either an opportunity for success or a challenge to it. No recruit is neutral. If there are people on your team who don’t rock the boat, but never move it forward, that’s a drain on precious resources. Interviewing in a virtual environment adds a dimension to
I hate to see COVID-19 give remote work a bad rap. The ability to do business from anywhere gives you the superpower to slay disruption in its tracks. But only when you learn the rules. Over the last few months, more than a few people feel as though work sabotaged
The new year has arrived. We popped the champagne and wished 2020 goodbye and good riddance. There is a vaccine, so an end to our year of living separately is somewhere just over the horizon. On the other hand, the Low Touch Economy is here to stay. I’m struck by
I was browsing the Zappos website today. Yes, it’s that time of year, but I wasn’t shopping. My mind was on culture. Culture is a critical component of digital transformation, and issues in this area frequently surface during my consulting engagements. Research from McKinsey found that culture was the most
Did your organization leap or crawl into the virtual realm? The pandemic’s challenging circumstances demanded a quick transition that left many associations carrying unnecessary baggage to the other side. Trying to manage an analog culture in the digital marketplace requires heavy lifting. The new year brings an opportunity to lighten
It’s one thing when you choose to do your job at the kitchen table; It’s another to be stuck there without an alternative. By choice, the kitchen seems cozy. When it’s the only space available—not so much. I make that distinction because remote work shouldn’t take all the fall for
Can you guess the answer to this question? Virginia (Ginni) Rometty, Executive Chairman of IBM, recommended making these critical marketing shifts within the next 18 months or risk being left in the dust: Move the focus from market segmentation to the individual customer. “Create systems of engagement” that go beyond
This message appeared on my phone the other day: Hi Kristina: I’ve been waiting for you. I’m Rose Resident Mischief-Maker at the Cosmopolitan of Las Vegas. As your virtual hook-up, just text me for housekeeping requests, restaurant reservations, room service orders, guest services, and more. Just reply Rose and I’ll
Most of us won’t be celebrating Thanksgiving as usual. Gatherings will be a slimmer version of the traditional mega feast. There’s no need to hunt down the extra table leaf and chairs. The good news is maybe Uncle Harry, who you love to hate, won’t be there. The bad news
