The Bright Side of Disruption—.orgCommunity’s 2021 Initiatives
The challenges of 2021 also brought opportunities to learn, grow, and shift perspective. .orgCommunity’s goal is to advance this bright side of disruption. The organization, our professional development and networking affiliate, was launched by my business partner Kevin Ordonez and me to help our colleagues solve their toughest problems. Our goal is to connect association […]
In the Midst of Uncertainty, Expect These Trends to Rise
Dust off the crystal ball, slosh the tea leaves, and toss the I Ching. It’s that time of year when the pundits make predictions about what’s in store for the next 12 months. Based on our last two turns around the sun, these more intuitive schemes might be as reliable as a carefully considered hypothesis. […]
Lessons Learned from a Black Swan—Solutions Day Presenters Explore Pandemic Insights
Celebration isn’t a word I would typically use to describe a conference, but there was a festive feeling at .orgCommunity’s Solutions Day. Gathering with colleagues again was inspirational. Even online, the participants could sense the excitement. Presenter, Dean West, called the pandemic a black swan. The term comes from finance and is used to describe […]
Faced With Challenge, ENA Delivers Value
To say that emergency nurses must be ready for anything is an understatement. This is a profession that routinely prepares for the unexpected. As CEO of the Emergency Nurses Association, Nancy MacRae knows how to be sure-footed in a volatile environment. She and her team keep their balance by adapting to change and delivering value. […]
The Mechanics of Innovation
Mike Moss isn’t a mechanic, but he and his team spent the last year tinkering in a garage. They weren’t taking engines apart and rebuilding them. But the work they did paid off big time. Moss is president of the Society for College and University Planning (SCUP). What he refers to as “tinkering in the […]
Taking It Down to the Studs—Simplicity Streamlines AAHA’s Road to Excellence
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” -Antoine de Saint-Exupéry What do Spotify, Robinhood, and HelloFresh have in common? Here’s a clue. The word “easy” has pride of place throughout all their promotional materials. These companies save […]
When the Team Travels to the Future and the Board Lags Behind—How Do You Develop Leaders for the Digital Era?
What happens when your team drives the DeLorean Back to the Future and the board isn’t along for the ride? The office might boast the latest technology with a staff that is ready and able to grow and change. But if the board is stifled by narrow perspectives and retro thinking, do those other pluses […]
A Publishing Strategy Makes Content Magic
What magic will– Define your association as the go-to source for education and career development? Engage members to click, like, share, download, purchase, and participate? Generate revenue, increase recognition, and build reputation? It’s a tall order, but no wands or capes are involved. A publishing strategy that unifies mission and messaging to deliver the […]
Maximize the Marriage of Marketing and Technology by Understanding Trends
When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. That marriage is making an indelible impact on the way associations operate and their ability to engage with members. The MarTech stack, or the digital platforms that professionals use to understand and reach their audiences, is changing so fast […]
Strategy and Preparation Boost Your E-Learning IQ
Investing in a learning management system is no longer a choice. An LMS is much more than an enhancement to your website. It is essential equipment in a business environment that is challenging organizations to provide smarter, faster, and more engaging solutions for their customers than ever before. People look to the web as their […]
The Association 4.0 Podcast Series—Build Skills to Succeed in the Digital Marketplace
Podcasts are the perfect learning tool for multitaskers. You can walk the dog, workout, or pick up a Starbucks and be educated and entertained at the same time. That’s why .orgSource, .orgCommunity’s partner consultancy, is excited to launch the Association 4.0 series. If you’re already a podcast fan, you just scored some great new episodes. […]
Guarantee Your Success—Network Like Your Career Depends on It
What’s the single best thing you can do for your career? It doesn’t require special training, it’s never too late to get started, better still, it will return your investment of energy and effort many times over. With all those pluses, why isn’t building a strong network at the top of every leader’s list of […]
Hiring Without a Handshake—Get Virtual Interviewing Right
Every new hire is either an opportunity for success or a challenge to it. No recruit is neutral. If there are people on your team who don’t rock the boat, but never move it forward, that’s a drain on precious resources. Interviewing in a virtual environment adds a dimension to an already high stakes process. […]
Remote Work Is a Superpower—Learn How to Use It
I hate to see COVID-19 give remote work a bad rap. The ability to do business from anywhere gives you the superpower to slay disruption in its tracks. But only when you learn the rules. Over the last few months, more than a few people feel as though work sabotaged their lives. The office abruptly […]
Resolve to Welcome Change
The new year has arrived. We popped the champagne and wished 2020 goodbye and good riddance. There is a vaccine, so an end to our year of living separately is somewhere just over the horizon. On the other hand, the Low Touch Economy is here to stay. I’m struck by 2020 as a defining moment. […]