Category: Insights

Leverage ESG to Fast-Track Sustainability and Member Value

Delivering member value gets a lot of airplay in this blog and across the association community. There are good reasons for that intense focus. Associations have new, strenuous competitors. Other providers are offering attractive education and networking opportunities; while social and cultural changes are limiting the time volunteers have to

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Catching Up to Nordstrom—Deliver Member Delight

Nordstrom is famous for their return policy. They’ll accept an item that may not even be from their store. For this courtesy, they have gained a die-hard fan base. Before Netflix was an idea, Nordstrom knew a thing or two about the value of personalized service. Since 1901, the company

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The Right Business Model Puts all the Wheels Into Alignment

Have you ever pushed a shopping cart with a loose, squeaky wheel? That one misalignment makes getting around the store frustrating and difficult. Associations move toward success on these four wheels. Insightful strategic planning Effective and attainable goals and objectives A capable team And a business model that maximizes the

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Member Value Equals Sponsor Value

Digital Strategies Deliver the Goods If an abrupt pivot wasn’t part of your previous business experience, it’s on your radar now. One of my personal pandemic resets taught me that sometimes a sudden challenge is also an “aha moment”. Of the many shifts in strategy .orgCompanies made over the last

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Grow Your Team’s Skills, But Don’t Forget Yourself

Smart CEOs understand that the quickest path to success is the one where the team travels with you. Skill-building across the organization isn’t just good leadership, it’s good for leaders. Professional development is a wise use of resources. Just be sure to make yourself part of the group. Your own

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Digital Leaders Enjoy the Thrills

Are you an association professional with your eye on the corner office? If you also like roller coasters, bumper cars, and Whack-a-Mole, you have what it takes. Being the CEO has never been easy. The job demands a strong stomach, a resilient attitude, and the ability to take risks as

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Digital Transformation—Once an Option, Now a Necessity

When do you stop having a choice? In May 2019, when the panel discussion below was first published in the .orgSource newsletter, digital transformation probably wasn’t top of mind for most association leaders. Since 2020 taught us that only the digital survive, new strategies and approaches for IT are on

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Celebrating Associations: The Joint Commission

Celebrating Associations is a weekly blog produced by .orgCommunity, celebrating the achievements of associations and the great impact on the industries they serve. Association and History: An independent, nonprofit organization, The Joint Commission accreditation and certification is recognized nationwide as a symbol of quality that reflects an organization’s commitment to

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Celebrating Associations: EAST

Celebrating Associations: EAST

Celebrating Associations is a series produced by .orgCommunity, celebrating the achievements of associations and the great impact on the industries they serve. Association and History: The Eastern Association for the Surgery of Trauma provides a forum for the exchange of knowledge to advance the care and rehabilitation of the injured

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Celebrating Associations: APICS

Celebrating Associations is a weekly blog produced by .orgCommunity, celebrating the achievements of associations and the great impact on the industries they serve. Association and History: APICS is the professional society for supply chain and operations management professionals.  It provides research, education and certification programs to advance supply chain excellence

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Celebrating Associations: American Association of Endodontists

Celebrating Associations is a weekly blog produced by .orgCommunity, celebrating the achievements of associations and the great impact on the industries they serve. Association and History: Endodontists are root canal specialists, and endodontics is one of nine dental specialties formally recognized by the American Dental Association. The American Association of

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