Category: chatbots

A New Power Couple—Humans Plus Bots Deliver Member Delight

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. And, data is important, but there’s a simpler path to engagement that sometimes gets neglected. What could be more personal than a good old-fashioned

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Get More Out of AI, Start Chatting

You’ve probably had a conversation with the bot twins, ChatGPT and Bard. Actually, they are triplets because Microsoft has a bot named Bing, who receives less attention. (Check Bing out. I like the fact that the source documents are always provided.) Maybe you’ve already experimented using generative AI to create

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