Stacking the Martech Deck: How associations are tackling their growth and retention goals through a 2-pronged platform approach
As new generations shake up the landscape, associations are clamoring for ways to retain and grow. Shifts in these demands have directly impacted how associations are stacking their martech decks. There’s a collective need to both inform members to fulfill member promises, and to diversify revenue portfolios. Associations are now using a 2-pronged platform approach, combining email marketing with marketing automation.
In this session, we’ll talk through the delineation between email marketing and marketing automation, and we’ll discuss the value of stacking your organization with both. Specifically, we’ll cover:
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