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25 Northwest Point Blvd Suite 700
Elk Grove Village, IL 60007-1030 United States

Monthly Peer To Peer Advisory Roundtables

Stacking the Martech Deck: How associations are tackling their growth and retention goals through a 2-pronged platform approach

As new generations shake up the landscape, associations are clamoring for ways to retain and grow. Shifts in these demands have directly impacted how associations are stacking their martech decks. There’s a collective need to both inform members to fulfill member promises, and to diversify revenue portfolios. Associations are now using a 2-pronged platform approach, combining email marketing with marketing automation.

In this session, we’ll talk through the delineation between email marketing and marketing automation, and we’ll discuss the value of stacking your organization with both. Specifically, we’ll cover:

  • Differentiators between email marketing and marketing automation
  • Why associations are starting to incorporate marketing automation into their stack
  • How the two platforms can (and should) be used together
  • An example of one association who’s effectively implemented the 2-pronged platform approach

 We are an accredited CAE provider.

November 2019

Innovation Lab: Strategic Planning

November 13 @ 12:30 pm - 4:00 pm CST
ACOEM 25 Northwest Point Blvd Suite 700
Elk Grove Village, IL 60007-1030 United States
Be where innovators gather. Today’s volatile technology landscape has opened associations up to competition from all directions. Organizations must rethink their business models and reformulate their value propositions. Join this… Find out more »
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