Tom Morrison

Tom Morrison

CEO, Author, President

Metal Treatment Institute Management and Tom Morrison and Associates, Inc.

Keynote and Introduction speaker for Solutions Day: What’s Your Uber? Conquering Your Future  About Tom’s Presentation: This energetic and informative session provided the keys needed to research and determine what future disruption is coming your members’ way. Technology is the No. 1 disrupter, but maybe it’s another form of disruption such as consumer attitude or purchasing habits. Over the last 10 years, disruption has transformed the taxi, real estate, publishing and music industries, putting the association and their members at risk for competing and providing value. The question is… Do you know what may be lurking your way that is going to create havoc in your industry? Tom Morrison shared various forms of popular disruptions that cause chaos in various industries—and to the associations connected to them—as well as what your association needs to do to capitalize on these shifts.


Tom Morrison is a 1990 graduate of Florida State University with a Bachelor of Science in Finance and currently serves as CEO of the Metal Treating Institute and President of Tom Morrison & Associates.  Tom has over 20 years of experience in business and association management having served as CEO of three different organizations.  Through Tom’s leadership, his current association’s net worth has grown over 2,600 percent since 2006 with now over 80 percent of members engaged in in one or more programs.  Tom attributes the growth to embracing change, focusing on marketplace disruption and driving maximum value to the customer experience.

Tom is author of two personal development books.  One in 2015 called How to Get People to Scream Your Name and Beg For More and his second  in July 2018 called, The Dash… Making Sure Your Obituary Won’t Suck.

Tom is active in the Florida Society of Association Executives, Council of Manufacturing Executives, and American Society of Association Executives.  In 2012, due to peer recognition of Tom’s professionalism, business innovation, and passion, he was named the 2012 FSAE Association Executive of the Year.

Tom is a nationally sought after professional speaker on the topics of market disruption, maximizing customer value and engagement and personal development.

Tom’s passion is inspiring people, associations and companies to maximize their success in seizing the opportunities that are coming their way.


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