Keith’s special sauce is helping create something from nothing.
In doing so, Keith has discovered that the best marketing successes happen by effectively aggregating organizational assets and human resources in collaborative fashion- a process he calls collaggregation.
Throughout his blended for- and nonprofit career, Keith has successfully built marketing and business development departments at a number of national associations from the ground up – teams that are still busy innovating today. He’s also started a few companies and created countless marketing programs to both launch and support products and services worth millions of dollars.
When not solving marketing challenges, enthusiastically teaching folks how to tout their benefits, (vs. their features) or helping customers fire up their brands, Keith plays drums and participates in community theatre – an activity that truly defines the ultimate collaborative experience.
A member of the National Eagle Scout Association, Keith earned his bachelor of arts in Communications/Broadcasting at the State University of New York, College at Oswego, and MBA in Marketing from Bentley University, and holds a masters of arts in Arts/Nonprofit Administration from Baltimore’s Goucher College.