Arianna is the CEO and Co-Founder of Matchbox Virtual Media, a company that produces virtual events for knowledge communities on topics that matter. Her humble entrepreneurial spirit blossomed at the age of 7, when she earned $1.15 USD (adjusting for inflation is $1.74) renting out art supplies to her underwhelmed neighbors.
Fast forward a university degree and a couple suboptimal career paths, and she soon landed on The True Calling: to bring people together to harness collective knowledge. This passion was realized while growing AssociationSuccess.org from its very early days, which is a digital publication and online community for association professionals. While in this role, she created the SURGE virtual conference, which was her first taste of how powerful virtual events can be to create meaningful exchange.