Inspiration and Insight

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IT’S TIME FOR THE ANNUAL MEMBERSHIP SURVEY—THEN WHAT?

By Doug Klegon, Ph.D., FACHE, Managing Director – Customer Experience and Marketing  For many associations the membership survey is an annual ritual. The survey goes out, a basic summary is prepared and there is a discussion at a management meeting. But then the results lie dormant awaiting the next measurement season. To prevent this wasteful cycle […]

SOCIAL MEDIA ENGAGEMENT TECHNIQUES- MANAGING MULTIPLE SOCIAL MEDIA ACCOUNTS

BY JESSICA SKIBA  Social media has become a necessary platform for associations to use, as well as within our own personal lives. Facebook, Twitter, Instagram and many other social media accounts allows us to manage a variety of different audiences and distribute content in multiple ways. But how can we easily manage both our professional and […]

ASSOCIATIONS OF THE FUTURE: NEW RULES, NEW ROLES, NEW GROWTH

BY HEATHER SWINK Never in history have we experienced so many technologies changing at such a fast pace. With millions of jobs being replaced by technology in a few short years, economic models, the way we work, and how we serve our constituents will change dramatically. During .orgCommunity’s “30 on Thursday” webinar on March 9, .orgCommunity Co-Founder […]