Inspiration and Insight

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POSITIONING THE ASSOCIATION OF THE FUTURE

BY DOUG KLEGON .orgCommunity has been engaging association leaders in a series of discussions regarding the evolution of associations and the need for innovation.  Emerging—and as yet unseen—disrupters will require significant changes in the nature of associations, how they envision fulfilling their missions and serve their constituencies. In some industries we already have seen complete transitions […]

IT’S TIME FOR THE ANNUAL MEMBERSHIP SURVEY—THEN WHAT?

By Doug Klegon, Ph.D., FACHE, Managing Director – Customer Experience and Marketing  For many associations the membership survey is an annual ritual. The survey goes out, a basic summary is prepared and there is a discussion at a management meeting. But then the results lie dormant awaiting the next measurement season. To prevent this wasteful cycle […]

SOCIAL MEDIA ENGAGEMENT TECHNIQUES- MANAGING MULTIPLE SOCIAL MEDIA ACCOUNTS

BY JESSICA SKIBA  Social media has become a necessary platform for associations to use, as well as within our own personal lives. Facebook, Twitter, Instagram and many other social media accounts allows us to manage a variety of different audiences and distribute content in multiple ways. But how can we easily manage both our professional and […]

ASSOCIATIONS OF THE FUTURE: NEW RULES, NEW ROLES, NEW GROWTH

BY HEATHER SWINK Never in history have we experienced so many technologies changing at such a fast pace. With millions of jobs being replaced by technology in a few short years, economic models, the way we work, and how we serve our constituents will change dramatically. During .orgCommunity’s “30 on Thursday” webinar on March 9, .orgCommunity Co-Founder […]