Inspiration and Insight

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Be sure to also check out our Celebrating Associations Blog where we highlight the achievements of associations and the great impact they have on the industries they serve. Interested in sharing your story? Email us to submit or schedule an interview!

 

IS YOUR ASSOCIATION A LEARNING ORGANIZATION?

BY MICHELLE BRIEN Is your association a learning organization? A learning organization is one “that facilitates the learning of its members and continuously transforms itself”. According to this definition, this type of organization is more responsive to external pressures, has a faster pace of change within the organization, and is better able to innovate and remain competitive. A learning organization becomes […]

ASSOCIATION EDUCATION AND CERTIFICATION: BEST BENEFIT EVER?

BY MICHELLE BRIEN What benefits truly increase value for association members, increasing engagement and ensuring that they renew their membership? It’s a question that many associations ask when planning benefit programs and communications to members. How do you make your member benefits both appealing and valuable to entice renewals and new membership subscriptions? What is the best benefit […]

MAKE IT EASY FOR MEMBERS TO LOVE YOUR ASSOCIATION LMS!

BY MICHELLE BRIEN Increasingly, associations are adopting Learning Management Systems (LMS) to help simplify the administration and delivery of education and certification programs to a membership that is more geographically dispersed, increasingly busy, and dealing with a changing economy which can make it more difficult to attend meetings and conferences in person.  When implementing a new Association […]

TRENDS IMPACTING ELEARNING SOLUTIONS FOR ASSOCIATIONS IN 2017

BY MICHELLE BRIEN     Predictions for the next big trends in eLearning solutions started appearing before 2017 had even begun. With so many blog posts and articles, how do you wade through all the predictions to uncover what trends will directly impact your association’s learning technology strategy this year? You don’t have to! We’ve put together a quick summary […]

MANAGING LEARNING AT YOUR ANNUAL CONFERENCE

BY MICHELLE BRIEN Organizations offer a wide variety of professional learning opportunities to their members, employees, and partners which range from online courses and webinars, to regional or annual conferences, to classroom-based learning. All of these different types of training have varying costs and levels of accessibility for members to attend, yet the most infrequently offered […]

POSITIONING THE ASSOCIATION OF THE FUTURE

BY DOUG KLEGON .orgCommunity has been engaging association leaders in a series of discussions regarding the evolution of associations and the need for innovation.  Emerging—and as yet unseen—disrupters will require significant changes in the nature of associations, how they envision fulfilling their missions and serve their constituencies. In some industries we already have seen complete transitions […]

IT’S TIME FOR THE ANNUAL MEMBERSHIP SURVEY—THEN WHAT?

By Doug Klegon, Ph.D., FACHE, Managing Director – Customer Experience and Marketing  For many associations the membership survey is an annual ritual. The survey goes out, a basic summary is prepared and there is a discussion at a management meeting. But then the results lie dormant awaiting the next measurement season. To prevent this wasteful cycle […]

SOCIAL MEDIA ENGAGEMENT TECHNIQUES- MANAGING MULTIPLE SOCIAL MEDIA ACCOUNTS

BY JESSICA SKIBA  Social media has become a necessary platform for associations to use, as well as within our own personal lives. Facebook, Twitter, Instagram and many other social media accounts allows us to manage a variety of different audiences and distribute content in multiple ways. But how can we easily manage both our professional and […]

ASSOCIATIONS OF THE FUTURE: NEW RULES, NEW ROLES, NEW GROWTH

BY HEATHER SWINK Never in history have we experienced so many technologies changing at such a fast pace. With millions of jobs being replaced by technology in a few short years, economic models, the way we work, and how we serve our constituents will change dramatically. During .orgCommunity’s “30 on Thursday” webinar on March 9, .orgCommunity Co-Founder […]