Inspiration and Insight

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan, senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry […]

How to Meet the Membership & Education Expectations of Millennials and Gen Z

How to Meet the Membership & Education Expectations of Millennials and Gen Z

Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. Their price sensitivity isn’t a surprise considering their: •    Student loan debt •    Weakened job prospects •    Low earnings •    Lack of employer support for membership and professional development Young professionals […]

10 Traits of an Innovation Mindset for Your Association

10 Traits of an Innovation Mindset for Your Association

Associations can’t fulfill their missions without innovation. Innovation helps organizations create and improve processes, products, services, and experiences for their members, customers, staff, and audiences. Technology helps us turn innovative ideas into reality, but innovation is powered by organizational cultures that support and nurture an innovation mindset. 10 elements of the innovation mindset to nurture […]

Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

Strategy  Meltdown—The screen play INT. The corner office of the Association for Ad Hoc Planning – Afternoon The executive director and membership team are seated at a conference table. They are hunched over laptops. The executive director is frowning. The membership manager looks like a deer in the headlights. Executive Director These numbers are (pause) […]

Build a Journey to Yes Using Marketing Automation

Build a Journey to Yes Using Marketing Automation

Technology creates paradoxes that are as upside down as Alice’s adventures in Wonderland. Aimee Pagano’s recent 30 on Thursday webinar, Survival Kit for Building Your Buyer’s Journey, brought this message home. Machines are giving us the ability to understand and communicate with members more personally than ever before. If you seek to deeply engage constituents […]