Date: February 20th, 2020


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.orgCommunity's Innovation Summit is a high-level, one-day conference addressing emerging trends and innovations in association management. With interactive sessions led by industry leaders, the program was developed to help association executives with the biggest challenges they will face in this era of disruption.

All attendees will receive:
  - 5 CAE credits for attending as .orgCommunity is an accredited CAE provider
  - Access to video replays of all presentations post-event
  - A FREE copy of Association 4.0™: An Entrepreneurial Approach to Risk, Courage and Transformation, the new book by .orgCommunity Co-Founders Sherry Budziak and Kevin Ordonez

View a downloadable version of the agenda here.

Be an Innovation Summit Partner! View our 2020 Partner Prospectus.


Schedule of Activities

Morning Session

7:30 a.m.            Registration + Breakfast | Meet Our Innovation Summit Partners

8:30 a.m.            Welcome + Program Kickoff - Greg Fine, CEO at CCIM Institute

8:45 a.m.            Association 4.0™: An Entrepreneurial Approach to Risk, Courage and Transformation 
                            - Sherry Budziak and Kevin Ordonez, Co-founders, .orgCompanies

Entrepreneurs love solving the thorny problems that cause the rest of us to tear our hair out. They welcome disruption and use it to grow business. They change color as easily as chameleons and confront risk with the cool of derivative traders. As a follow up to their Association 4.0: Positioning for Success in an Era of Disruption, Sherry and Kevin interviewed entrepreneurs who service the association industry. Hear what they learned from these leaders and how you can apply these leadership traits in your organization.

9:20 a.m.            You CAN Innovate! - Hugh Lee, Owner, Fusion Productions

The future is coming faster than you think and associations will have a role in helping their professionals navigate the friction that comes from this disruption.

Hugh Lee has been putting people, ideas, and innovation in the association community together for forty years. As President of Fusion Productions and co-creator of DigitalNow, he has been a canny observer of the environment while staying two steps ahead of the latest technology. Hugh has been on the forefront of helping associations navigate the rapid pace of technological innovation which is about to get a whole lot quicker.

Hear how you can maximize opportunities, innovate and take risks.

10:15 a.m.          Break | Meet Our Partners

11:00 a.m.          This Might Get Me Fired - Greg Larkin, Founder, Bowery315

Inside of every association, there's a dormant volcano of intrapreneurs waiting to be activated, waiting to disrupt the status quo, waiting to create an innovation inflection point. But they often keep their heads down, follow the formula, and try not to make too many waves. In this talk, Greg Larkin brings us into the room where bold intrapreneurs refuse to slow down and defer their dreams. He shares stories from Google, PwC, and Bloomberg where a new generation of leaders find their voice, build community, and create an exponential inflection point for their company, their market and themselves.

12:00 p.m.          Networking Lunch

1:00 p.m.            Meet the Innovation Summit Partners

Afternoon Session

1:15 p.m.           Breakout Programs

Emerging Educational Opportunities - Sherry Budziak, Co-founder, .orgCompanies + Michelle Brien,VP, Marketing & Product Strategy, WBT Systems
Program brought to you by WBT Systems

We are all under high pressure to deliver high-quality content to our stakeholders with limited resources, in a timely manner, and across an ever-growing array of channels. Explore top trends in educational content marketing, learn how to create year-long engagement by repurposing content, and capitalize on developing learning pathways to enhance member value and stand out among your competitors.

Digital Transformation - Accelerating Change - Kevin OrdonezCo-founder, .orgCompanies Sigmund VanDammeMembership Software Evangelist, Community Brands
Panelists: Bill Bruce, ACOEM, Tom Conway, AACE, Eva Montgomery, CadmiumCD 
Program brought to you by Community Brands 

The fast pace of technology innovation poses significant opportunities as well as risks to membership organizations.  This session will highlight key takeaways from a comprehensive research study on member expectations when it comes to their digital experience. Specific tactics and strategies to will be presented on how to deliver the desired experiences that today’s members are seeking.

2:30 p.m.            Break

2:45 p.m.            Innovations at Work

Data as a Platform - Dean Comber

Spiceworks. Experian. Thomson Reuters. Amazon. These widely-known organizations have developed data platforms to innovate products and services. These platforms and products have created massive growth in revenue and shareholder return as well as mitigating competition in their respective sectors. Why does this have to be different for associations? Hear how the AMA has used data platforms to enhance association growth, strategic partnerships, value-added products to members and constituents, and the conversion of data into revenue.

The Not-for-Profit Entrepreneur - Brent Gibson, Managing Director at NCCHC Resources, Inc. & Chief Health Officer, National Commission on Correctional Health Care

Not-for-profit businesses (including associations) can be a surprisingly fertile ground for entrepreneurial activity. Furthermore, mission-based organizations depend on growth and capital to successfully meet their organizational goals.  This session will focus on the real-world example of NCCHC Resources, Inc., the 501(c)(3) consulting subsidiary of the National Commission on Correctional Health Care.

3:30 p.m.            Rapid Fire Questions - Ask the Innovators - Facilitated by Greg Fine, CEO at CCIM Institute - Panelists include Roy Chomko, President, Adage Technologies, Kim Robinson, President, FrontlineCo, Brent Gibson, Managing Director at NCCHC Resources, Inc. & Chief Health Officer, National Commission on Correctional Health Care, and Sigmund VanDammeMembership Software Evangelist, Community Brands

Our partners identified a challenge and had a dream or a vision of how, from that vacuum, they could create opportunity. Sometimes what took shape strayed far from the original inspiration. There were false starts, failures and financial losses. But whether they are celebrating with champagne or piecing together a broken business plan, these entrepreneurs were learning, growing and striving to bring innovation to market. Their stories offer examples for leaders who want to be example. Questions will be gathered during the day for us to ask them the toughest questions.

3:50 p.m.            Closing Remarks

4:00 p.m.            Networking Reception + Meet Our Partners

5:30 p.m.            Post-Event After Party at Punch Bowl Social

*Please note that the schedule is tentative and subject to change.

Venue Information

American Society of Anesthesiologists (ASA)
1061 American Lane
Schaumburg, IL 60173


Need a Hotel Room?

Courtyard by Marriott Chicago Schaumburg/Woodfield Mall
1311 American Ln, Schaumburg, IL 60173
A discounted room rate of $105/night is available until February 4, 2020.
Book the .orgCommunity discounted rate online.


Thank you to our Sponsors!

Interested in being an Innovation Summit partner? Download the 2020 Partnership Prospectus here and contact us.