How to Conduct Comprehensive Audience Research and Organize, Analyze and Apply Your Findings
Associations are important to their members, but why? Are you making decisions with only anecdotal or experiential data? Comprehensive audience research is required to truly assess your members' wants, needs and reasons to become and stay a member. Join us and learn how to gather audience research and utilize it to highlight member benefits, increase retention and grow your association.
- Audience research
- Define audience
- How to, when and where
- Using audience research to inspire innovation
- Managing change in your association
- Selling concepts to the board
- Getting buy-in from association employees
We hope you'll join us for this webinar with our partner, Adage!