Association Disruption: What’s your Educational Moonshot?

Association Disruption: What’s your Educational Moonshot?

How grand is your association’s vision for your educational programs? With all the disruption going on around us and in your industry, will incremental change bring your vision for professional development closer to realization? Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. A moonshot […]

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan, senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry […]

How to Meet the Membership & Education Expectations of Millennials and Gen Z

How to Meet the Membership & Education Expectations of Millennials and Gen Z

Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. Their price sensitivity isn’t a surprise considering their: •    Student loan debt •    Weakened job prospects •    Low earnings •    Lack of employer support for membership and professional development Young professionals […]

10 Traits of an Innovation Mindset for Your Association

10 Traits of an Innovation Mindset for Your Association

Associations can’t fulfill their missions without innovation. Innovation helps organizations create and improve processes, products, services, and experiences for their members, customers, staff, and audiences. Technology helps us turn innovative ideas into reality, but innovation is powered by organizational cultures that support and nurture an innovation mindset. 10 elements of the innovation mindset to nurture […]